Sports Geek

How does a sports organisation truly reflect the city and community it represents?

In this clip from episode 457 of Sports Geek , Destiny Castro discusses how New York City FC aligns internal culture with external fan commitments.

Catch the full conversation with Destiny on episode 457 at sportsgeekhq.com/457 or on your favourite podcast platform.

Rugby marketing goes beyond branding to community and fan experiences with Tyson Beattie of Western Force.

https://sportsgeekhq.com/437

When digital and social teams collaborate regularly with partnerships, everyone wins—especially your sponsors. Simple but effective way with Maggie Drysch!

sportsgeekhq.com/429

Intuit Dome deliberately keeps the game off concourse TVs so fans get back in their seats and lift the home-court advantage — Episode 456: https://sportsgeekhq.com/456

Sports Geek's Sean Callanan unpack how a global perspective can shape better sports digital strategy and lead to smarter fan growth and partnership decisions, with Ron Li.

https://sportsgeekhq.com/449

Verity Edgell shares why simple, fan-first ideas (like Priceless experiences) create the strongest sponsorship impact — https://sportsgeekhq.com/455

Sean Callanan discusses with Josh Barney how SEAT 2026 in Charlotte will build on the success of Nashville with enhanced year-round member benefits.

https://sportsgeekhq.com/444

Simon Leslie, Chairman of Eastbourne Borough FC, discusses how he's building a global sports brand from the sixth tier of English football by prioritising content creation and digital engagement over traditional local attendance.

https://sportsgeekhq.com/445

What makes a venue actually feel loud?

In episode 456 of Sports Geek, George Hanna, Chief Technology and Digital Officer at the L.A. Clippers and Intuit Dome, breaks down how the team engineers home court advantage.

George explains why the Clippers left a shared arena to build their own, how they solved the problem of not knowing 70 percent of their fans, and why the Halo, 230 million pixels of double-sided LED, needed a real-time game engine to run. He's also refreshingly honest about the tech that didn't work, and the discipline of starting with the problem, not the product.

It's a masterclass in fan experience from one of the most talked about buildings in sport.

Listen to episode 456 now at https://sportsgeekhq.com/456 or on your favourite podcast platform.

David Homan explains why building genuine community through trusted relationships matters more than chasing high-profile connections in sports business.

https://sportsgeekhq.com/446