🇦🇺 Aussie Made 🎣Reels since 1920
💪🏼 Built for Generations
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#abetterwaytofish
03/09/2026
Not all Dads want another pair of socks. Reel in the perfect gift for Dad with our legendary reel range.
Secure him one of our new Metal-Back Reels, an Alvey legend, reengineered and available for pre-order. Shipping early September and worth the wait!
Left it late? Good news. Alvey gift cards land in his inbox in minutes, and he gets to pick the reel himself.
31/08/2026
Now this is what it’s all about. Nothing beats a cracking session in a spot as stunning as this! 🤯👌
yt found the bait, worked the tide perfectly, and got onto a serious numbers game.
Head over to his channel by searching 'Will Kitching Fishing' on YT to watch the full breakdown and pick up some quality info for your next trip out. 🎣
A rinse and a drop of oil. That’s the whole job.
Jerome runs through how he looks after his Admiral after a trip - what to rinse, where the oil goes, and the bit everyone gets wrong when they put the spool back on.
A few minutes now, years of fishing later.
The metal back is back. Pre-orders open now.
beachfishingaustralia
A rinse and a drop of oil. That's the whole job.
Jerome runs through how he looks after his Admiral after a trip - what to rinse, where the oil goes, and the bit everyone gets wrong when they put the spool back on.
A few minutes now, years of fishing later.
The metal back is back. Pre-orders open now.
27/08/2026
WE HAVE A WINNER 🏆 Congratulations Tony N!
You’ve landed the ultimate prize pack: an incredible $1,400+ haul of Alvey & Platypus Lines gear to fuel your next session.
The new Alvey Metal-Back reels are now available for pre-order; secure yours today.
26/08/2026
Andy dedicated this epic 30-kilo-plus Mulloway to his Dad, who isn't here to see it but definitely would have been celebrating!
We're proud to know our Captain Drag 6.5" helped Andy realise a dream. This is why we build our reels the way we do: so you can make memories that last a lifetime.
Keep your eyes out for the Green Captain Drag 6.5" in the future.
"I'd say you'll be using this when you're my age."
Forty years on one reel, and he's already picking the next one.
The metal back is back. Pre-orders open now.
24/08/2026
"I've been using my grandfather's old Butterworth since I was 12. Sure she's old and a but I can push her as hard as possible without breaking her at this point."
This is what fishing with an Alvey is really about — gear passed down, time on the water, and a connection to the people who taught you.
Thanks for sharing . We reckon your grandfather would approve.
The metal back is back.
Bolted where it used to be riveted, so it comes apart on your own bench. Stainless where it used to be brass, so it won't seize on you. A lighter spool with more behind it.
Same reel you know. Rebuilt. Clutch in Graphite back or metal back, 6" and 6.5".
Re-engineered. Same legendary feel.
Secure yours today. https://alvey.com.au/collections/pre-order
21/08/2026
Not long now 👀
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