I used to be part of the problem.
Early in my career I looked at people in bigger bodies & was genuinely concerned about their health.
But if I’m being perfectly honest, I also judged them.
I thought I was worried about their health.
What I actually was, was young, naive, and very misinformed.
And this was standard gym marketing:
➡️ Sweat is fat crying
➡️ Shredding for the wedding
➡️Nothing tastes as good as skinny feels.
Fu***ng. Gross.
In 2017 I walked away from mainstream fitness and started marketing myself as a weight neutral, body positive trainer.
The backlash was immediate.
People felt like I was letting women ‘off the hook’ by not putting them on a scale first. wtf?
Here’s the one good thing about having a brain that’s allergic to doing what everyone else is doing. I didn’t care that I was going against the grain.
My gut had already decided this was right before the industry cottoned on to “body positive fitness marketing.”
Ten years on.
Hundreds of clients.
Strong, capable & confident.
And not one of them got there by stepping on a scale in my studio.
Follow me.
Fit With Sally
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Hey! I'm Sally - I help chronically stressed women over 40 build strength, calm their nervous system & feel more confident. Speaking. Retreats.
Body Positive Fitness. I’m Sally, a Body Positive Fitness Professional. I love cheese and I think burpees suck. I help women improve their body confidence using a compassionate approach to fitness, mental health and body image. I offer a comprehensive service encompassing mental health, fitness and body image that few personal trainers can match. My experience and skills mean I can help women with
04/07/2026
“Sally you have to run these every year, you are changing women’s lives.”
One of last years retreat clients Zoe said yes (yes stuff like this makes me cry.)
Here’s what others say:
Sam ➡️ “You just have to be there.”
Sarah ➡️ said she had fun like she was a kid on school camp again (mins the lice.)
Kellie ➡️ “we all know she’s bloody awesome.”
I definitely did not pay her to say but will absolutely be printing it on something.
Carol ➡️ “If not now, when?”
If you’ve been sitting on this wondering whether it’s “your kind of thing,” it wasn’t anyone’s kind of thing -until they did it.
Then it was the best thing that happened to them all year.
Comment RETREAT or flick me a message and I’ll sort you out.
If you too want to strike fear into the hearts of weak men, come lift weights with us!
Send me a DM for more info.
I’m so fu***ng sick of the self improvement industrial complex.
➡️Five step programs.
➡️Courses that’ll ‘fix you’
➡️Frameworks telling you to ‘lean into your feminine.’
Pass! How about this instead ⬇️
🏋️♀️Body Positive Strength training
🍃Breathwork
🧠Mindset shifts
🍷Pizza & Wine
🌴Retreats
🙌 Community!
Women don’t come to me for personal training.
They come for the community.
That’s why next week I’m running a pizza and wine night for my clients with Sam from Sam Rankine | Brisbane Wine Host
That’s why six of my clients got all dressed up & celebrated with me at an awards night last year.
That’s why 13 of them have been away with me on retreat, sitting around the fire saying the hard things.
I’m not just training women to get stronger.
I’m building a community of incredible women who are;
💚funny
💙strong
💛kind
💜resilient
🧡vulnerable
🖤wise
Women don’t need more self improvement.
They need each other.
Send this to a woman who lights you up 💛
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Brisbane, QLD
Opening Hours
| Monday | 5:30am - 8pm |
| Tuesday | 9am - 7pm |
| Wednesday | 6am - 7pm |
| Thursday | 6am - 7pm |
| Friday | 6am - 6pm |