Eloise Persichillo

I’ve been a little quiet this past week… and this is why. 🥹🌴

WE’RE BACK IN AIRLIE BEACH!!! 😭💙

After five very long and stressful days driving through the Queensland outback, we came over the hill, caught our first glimpse of Airlie, and I swear our entire family exhaled.

Like we had made it.

Like we were home. 🥹

Then Arlo said, “Mum, I feel all warm and fuzzy inside, it’s like a weird feeling.” 😭

And honestly, same, little buddy. 💙

We decided to take a different route this year instead of following the coastline, and wow, it was an adventure. 😅 Long days, unbelievably bumpy roads and a few moments where we genuinely wondered whether our entire setup would make it in one piece. 🫣

But we made it.

The caravan is set up, I’m lying on our bed looking out the window, and I honestly can’t explain how unbelievably fu***ng happy I feel right now. 🥹🌴

It’s been just over a year since Anthony and I got married here, and coming back feels even more special than I imagined.

There’s just something about this place.

It feels right.

It feels like home.

And I have a feeling this is only the beginning of something really special for our family. 💙✨

Learning digital marketing didn’t just help me earn a second income, it gave me a skill set I’ll have for life.

It’s helped me grow both of my businesses, given me the confidence to build my own brand, opened the door to opportunities like UGC and brand collaborations, and shown me there are so many ways to earn online.

That’s why I’ll never see them as competing.

One taught me the skills. The other gave me somewhere meaningful to use them.

And together, they’ve completely changed my life.

Maybe the opportunity isn’t what changes your life.

Maybe it’s the person you become when you learn the skills. 🤎

This morning, I sat in my bathroom and cried, like a big ugly cry, I’d been feeling heavy for a while and it was necessary.

Not because I don’t believe in what I’m building.

Not because I want to give up.

But because I looked around and felt like everyone else had the blueprint… except me.

Everywhere I looked, people were creating incredible content.

They seemed so clear.
So confident.
So sure of themselves.

And before I even realised what I was doing, I started questioning my own voice.

“Maybe I need to show up like that.”

“Maybe I’m doing this all wrong.”

“Maybe everyone else has figured something out that I haven’t.”

Then I took myself for a coffee.

I put my phone down.

I stopped trying to figure out what everyone else was doing…

…and I started asking myself a different question.

Who do I actually want to become?

And that’s when it hit me.

The version of my business that got me here isn’t the version that’s going to take me where I’m going.

Not because the old version was wrong…

But because I’ve grown.

I’ve spent so much time wondering how I should show up…

when really, I should have been asking why I wanted to show up in the first place.

I don’t want to build a brand that sounds like everyone else.

I don’t want to chase every trend because everyone else is doing it.

I don’t want to lose my own voice trying to find someone else’s.

I want to build something that feels like me.

Because the truth is…

People don’t just buy products.

They buy hope.

They buy confidence.

They buy possibility.

They buy the belief that life can feel different.

And maybe that’s what I’ve been missing.

Maybe I’m not here just to help women feel healthier.

Or earn another income.

Maybe I’m here to help women become the version of themselves they’ve been missing.

Because I know what it feels like to lose yourself.

And I know what it feels like to slowly find your way back.

So if you’ve been looking around lately and feeling like everyone else has it all figured out…

This is your reminder…

You don’t need someone else’s voice.

You need to trust your own. 🤎

& I’d love to know…

Have you ever found yourself comparing your journey to everyone else’s?

Word on the street.. the single image is making a comeback 🤌🏻

Just BE YOU and share YOUR story and HELP others - it’s that simple…

More on this coming 💭