Turana Atash London

Every idea starts somewhere 📝🪡

For our founder .atash, it started with a search that came up empty.

Modest pieces that were either conservative with little thought to design, or fashion-forward with none of the coverage she needed.

What she wanted didn’t exist. So she set out to build it herself.

Not just for her, but for the women who’d been searching for the same thing all along.

And three years later, here we are.
A brand, a community, a world we’re still building one piece at a time.

Grateful doesn’t begin to cover it 🤍





founder story, modest fashion brand, female entrepreneur, female founder, designer

GRWM in the best selling Monde Jumpsuit 🤍

The perfect addition to your wardrobe, complete with a wrap skirt for extra coverage and style.

Discover the Monde Jumpsuit.
Available with Worldwide Shipping.





Designed by
Produced in the UAE by

modest jumpsuit, modest fashion, full sleeve jumpsuit, ootd

I’m just wearing the dress of my dreams 🖤🌙

The Moonlight Dress. Now available to shop worldwide.

Designed by
Produced by





modest fashion, maxi dress, long sleeve dress, modest dress, black dress

GRWM styling the reversible Khorshid Cape 🤍

Paired with the Khorshid Balloon Trousers. This is a look you’ll be reaching for on repeat.

Full look available to shop with Worldwide Shipping.

Designed by
Produced in the UAE by .





modest fashion, cape top, modest style, grwm, outfit of the day

It might look similar. But trust us, it’s not the same.

We don’t mass produce.
We source the most premium fabrics.
We focus on the details others forget.
And we design from real experience.

TAL was born because our founder couldn’t find swimwear that reflected both her style and her values. So she created it herself.

Designed with intention.

Shop now with free worldwide shipping.