Liyareel Sports Agency

Liyareel Sports Agency

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LIYAREEL Sports Agency is a multifaceted and dynamic sports agency dedicated to empowering athletes and guiding them towards excellence.

We pride ourselves on our comprehensive approach, offering a wide range of services that cater to the diverse needs.

30/06/2026

A country of 7 million people. No superstar names. No galácticos.

Just heart, belief, and 90 minutes of pure football.

PARAGUAY BEAT GERMANY AND QUALIFIED FOR THE ROUND OF 16.

25/06/2026

What FAZ Can Learn from SAFA in Handling the Chipolopolo Coaching Position

The recent success of South African football offers an important lesson for the Football Association of Zambia (FAZ) as it seeks to restore Chipolopolo to continental prominence. One of the most significant factors behind South Africa's resurgence has been the stability and long-term vision demonstrated by the South African Football Association (SAFA) in its handling of the national team coach.

In May 2021, SAFA appointed Belgian coach Hugo Broos following South Africa's failure to qualify for the 2021 Africa Cup of Nations. Rather than expecting immediate miracles, SAFA gave Broos a clear mandate, sufficient time, and institutional support to rebuild the team from the ground up.

The results were not instant. South Africa endured criticism during the early stages of the rebuilding process. However, SAFA resisted the temptation to make reactionary decisions. Instead, they trusted the process, allowing Broos to identify young talent, establish a playing philosophy, and create a stable team culture. The reward was evident when Bafana Bafana finished third at the 2023 Africa Cup of Nations and re-established themselves as one of Africa's most competitive national teams.

By contrast, Zambia has often relied on short-term coaching appointments, caretaker arrangements, and frequent changes in technical leadership. Such instability makes it difficult for any coach to implement a long-term football philosophy, build team cohesion, or develop a sustainable talent pipeline.

As FAZ considers the future of Chipolopolo, it should prioritize appointing a competent coach with a clear long-term mandate extending towards the 2030 FIFA World Cup cycle. The focus should not be solely on the next qualification campaign but on building a competitive national team structure capable of sustained success.

A successful football nation is built on vision, patience, and continuity. South Africa's experience under Hugo Broos demonstrates that when a football association commits to a long-term project and trusts its chosen coach, positive results eventually follow. FAZ would do well to adopt a similar approach if Zambia is to reclaim its place among Africa's football elite.

31/01/2026

WANTED: Video Editor/Graphics Designer
We're urgently looking for a video editor/graphics designer on a part time basis. DM if interested or know someone interested.

13/10/2025

What It Will Take for the Zambia National Soccer Team to Bounce Back?

For decades, Zambia has been known as a football-loving nation with immense natural talent and passionate supporters. Yet, in recent years, the Chipolopolo’s performances have fallen short of expectations. The 2012 AFCON triumph feels like a distant memory, replaced by inconsistency, early exits, and missed qualifications. To restore Zambia’s place among Africa’s football elites, we need to face some hard truths and make bold, strategic changes. Here’s what it will take for Zambia to bounce back.

1. Replace the Coach – Bring in a Fearless, Tactical Leader

The national team desperately needs a coach who combines tactical intelligence with bold decision-making. Fearless coaches are not afraid to bench underperforming senior players, experiment with new formations, and demand excellence. Zambia’s current setup lacks identity — we need a coach who can impose a clear playing philosophy that suits our strengths: speed, technical flair, and creativity.

Countries like Morocco and Senegal have benefited from coaches who mix modern European training approaches with African passion and discipline. Zambia should follow suit — hire a leader with both vision and authority to rebuild confidence and identity within the team.

2. Scout the Diaspora – Tap Into Zambian Talent Abroad

In modern football, national teams thrive when they tap into their global talent pools. Morocco, Cape Verde, and even Algeria have built formidable squads by identifying players with roots abroad. Cape Verde, who only made their AFCON debut 15 years ago, are now heading to the World Cup — a testament to smart scouting and player integration.

Zambia must do the same. There are many players of Zambian descent in Europe and beyond — some already excelling in professional environments with advanced tactical training. By actively scouting and integrating these players, Zambia can inject new quality, experience, and competition into the squad. The goal should be to build a hybrid team — homegrown talent complemented by diaspora players who bring international exposure and professionalism.

3. Grassroot Coaching – Educate the Educators

The foundation of any successful football nation is not its stars, but its youth coaches. Sadly, many of our grassroots coaches are stuck in outdated methods and rigid thinking that no longer fit the modern game. Player development in Zambia is being stifled by poor coaching education, lack of technical training, and an overemphasis on winning at the expense of skill development.

It’s time to invest heavily in coach education. The FAZ (Football Association of Zambia) should prioritize continuous learning — workshops, modern certifications, and mentorship programs in partnership with CAF and European academies. When our grassroots coaches evolve, our young players will begin to thrive with better tactical awareness, game intelligence, and confidence.

4. Return to the Foundation – Invest in Youth Football

Zambia once produced natural talents through school competitions, community leagues, and youth academies that fed the national team pipeline. That system has broken down. Reviving youth football isn’t optional — it’s essential.

We need structured youth leagues, well-equipped academies, and a clear pathway from grassroots to national level. Investment must go into training facilities, nutrition, sports science, and mentorship. Clubs should be incentivized to develop young players rather than relying on recycling older ones. Only by rebuilding from the bottom can Zambia regain its footballing identity and sustain long-term success.

The Chipolopolo’s comeback won’t happen by chance. It requires a fearless coach, a smart scouting network, modern coaching education, and a serious investment in youth football. Other nations have shown it’s possible — Cape Verde, Morocco, and Senegal have all built success from clear plans and bold decisions.

Zambia can rise again, but only if we’re willing to think differently, act decisively, and rebuild from the foundation up. Football is in our DNA; what’s needed now is leadership with vision — and the courage to make it happen.

Photos from Liyareel Sports Agency's post 04/07/2025
Photos from Liyareel Sports Agency's post 25/06/2025

Dreams never die!
Do you dream of playing in Europe? USA soccer college scholarships?
The journey starts here.

10/06/2025

LOOKING FOR HIGHLY TALENTED GIRLS FOOTBALLERS AGED 14 - 18 IN ANY PART OF ZAMBIA. IF YOU KNOW ANYONE THAT IS HIGHLY TALENTED PLEASE GET IN TOUCH WITH US.

Photos from Liyareel Sports Agency's post 31/05/2025

It's that time of the year AGAIN! A chance to impress and an opportunity to go to EUROPE!

25/04/2025

Zambia Ku Chalo!
Our Partnership with LLC Golden Ball is taking shape. After a few weeks of trials, our boy Muteli moves to Georgia. All the best son in your new journey.

06/04/2025

From Bauleni to Tbilisi, Georgia

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