Wai-Lā comes from the Hawaiian word wai [water] and lā [sun].
The nautilus shell part of our brand identity represents the beach as well as a constant upward spiral for progress, development and making things better.
21/06/2026
Hello, Summer!
✨ See the world differently
Oversized rectangular frames in rich golden brown acetate, paired with polarised lenses that make every moment look like a movie scene. The world is simply better-looking through these.
18/06/2026
At Wai-Lā, we design swimwear for those who love the water and respect what lies beneath it. Each piece balances style with purpose — crafted from eco-friendly, recycled and regenerated materials that let you look and feel your best, without compromise.
Our story began with a simple belief: that swimwear should be as good for the ocean as it is for the wearer. That belief shapes every collection we create — from high-performance swimsuits to beachwear that moves seamlessly from shore to street.
We invite you to wear the change.
Out first line is now available to pre-order. Follow the link to our online shop.
14/06/2026
Big, bold, and unapologetically chic — oversized square frames that turn heads while keeping you gloriously incognito. 🕶️
Crafted from eco-conscious acetate, these frames are as kind to the planet as they are stunning on your face. Paired with ultra-dark polarised lenses that block out the world (and the paparazzi), this is the only pair of sunglasses you’ll ever need.
Elegant. Sustainable. Effortlessly cool. ✨🌿
That moment when the camera finds you before your mojito does. 🍹🌊
Lime frames. Dark polarised lenses. Absolutely no squinting. Our octagonal acetate sunglasses were made for exactly this kind of afternoon — unhurried, sun-soaked, and preferably with something cold in hand.
Wai-Lā. Wear it well. ☀️
Drinks optional; The model is drinking a mocktail
03/06/2026
💙 Life's too short for boring glasses.
Say hello to the frames that everyone will be asking about. Bold, playful, and unapologetically fun — these are the conversation-starters you didn't know you needed.
See the world through blue polarised lenses and make every look an adventure. ✨
Oh, and every pair comes with a complimentary case. Because we look after you, too.
🔗 Shop the link in bio.
02/06/2026
For the blog lovers - a brief explanation why we are so environmentally friendly:
our eyewear Sun is shining and Wai-Lā is launched! Exciting times! We are starting with our eyewear line - a curated collection of responsibly made sunglasses in acetate and titanium frames. We chose this materials because: Acetate is plant-based material derived from natural fibers like cotton and wood pulp. ...
31/05/2026
Working on the Golden-Brown collection and loving this asymmetric bikini two-piece
31/05/2026
Hello Summer! One of our favourite designs in blue
Dark polarised lenses and thick, cool blue acetate frames
buy now for 1-3 days delivery
30/05/2026
Octagonal Lime sunglasses - oversized frames - translucent sides - polarised lenses
Wai-Lā new eyewear line now available online
https://www.wailaswimwear.com/category/all-products