Fishing Tackle Retailer

FOOTHILL RANCH, CA – The established wakebait is an absolute bruiser of a topwater. It’s built to create mayhem, designed with an upsized bill, a wide, swinging gait, and an aggressive, low-frequency thump that pushes a wall of water. It is an intentional, high-visibility disruption meant to command attention by creating a tumultuous wake across the surface film.

But when educated fish grow weary of the commotion, that aggressive thumping can shut down a bite faster than it starts. That is where finesse takes over. Forget about burning the bait to force a reaction. You need a technique that relies on a painfully slow crawl—a stealthy roll that barely fractures the surface film. The bait creeps forward, generating an understated visual and acoustic trail that coaxes bass into a tracking position rather than dismissing them.

Evergreen Wake Magic: Finesse From Above - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry DAIWA delivers legendary Evergreen Wake Magic stateside to bring the dead-slow roll technique to North American bass anglers.

A look at the speakers and sessions you won't want to miss.

The 2026 Sportfishing Summit - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry The speakers and sessions you won't want to miss!

Fall fishing brings some of the year's best opportunities, but it also means changing conditions, colder mornings and often increasingly wet conditions. As temperatures drop, Fish Monkey offers anglers a complete system of performance gear designed to keep hands, head and feet comfortable without sacrificing dexterity or feel. For retailers, that creates an opportunity to transition displays and promotions toward gear that anglers need as conditions change. Fish Monkey's fall lineup brings gloves, headwear and socks together as a complete system built for cooler-weather fishing.

At the center of the lineup is Fish Monkey's broad selection of task-specific gloves, designed to give anglers the right combination of warmth, protection, grip and dexterity for the conditions.

Fish Monkey Builds the Fall System - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Gloves, headwear, and socks designed for cool conditions.

Your weekly look at how ASA’s government affairs team is hard at work supporting sound fisheries policies throughout the country.

Weekly Policy Watch Updates From The ASA - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

The striped bass is a prized catch for anglers, be it at the end of a stout fishing rod or baked and on the plate. They have their following, for good reason. These silvery, thick-shouldered bass reach enormous size, with 20-pounders being commonplace. Anglers catch them on spoons tipped with pork rind or streamers or large top-water plugs fit for muskie fishing. A big striper slamming a floating stick bait will sear a memory into your mind.

10 Fish and 95,000 Clues About Striped Bass Movement in the Great P*e Dee River - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry We now have a better understanding of striper habitat use and movements in the Great P*e Dee River thanks to Sport Fish Restoration dollars derived from federal excise taxes paid by the manufacturers of fishing tackle and a portion of the federal gas tax that is attributable to motorboats and small....

Engineered to out-spec the field, the DAIWA IPRIMI LT deploys advanced AIRDRIVE architecture and ZAION V material for absolute control over micro-lures and light lines.

A New Order Of Ultra Light Tech And Tactics From Daiwa - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

Alexandria, VA - The agreement must still be formally adopted by the IATTC and WCPFC before taking effect.

“Pacific bluefin tuna are an international fisheries success story,” said Larry Phillips, Pacific Fisheries Policy Director for the American Sportfishing Association and a member of the IATTC General Advisory Committee. “At its historic low, the stock was estimated at roughly 2 percent of its unfished spawning biomass. Today, spawning biomass is estimated at 23.2 percent of the unfished level and has increased rapidly since 2011. That recovery demonstrates what can be accomplished when nations work together, follow the science and make responsible management decisions.”

ASA applauds the U.S. delegation for recognizing the economic importance of recreational fishing and working to ensure the sector was appropriately considered throughout the negotiations.

ASA Welcomes Pacific Bluefin Tuna Agreement - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry The American Sportfishing Association welcomed an agreement reached this week by the Joint Working Group of the Inter American Tropical Tuna Commission and Western and Central Pacific Fisheries Commission to advance a long term management procedure for Pacific bluefin tuna.

For many in the fishing industry, ICAST is a whirlwind of meetings, product launches, handshakes, and more new tackle than anyone could reasonably absorb in a single week. But before the show floor officially opened in Orlando, Shimano and G. Loomis offered members of the media something a little different: an opportunity to see where a significant part of the fishing tackle supply chain begins, followed by an early look at some of the companies' most anticipated new products.

Hosted at Mud Hole Tackle and presented by Shimano, the pre-ICAST media event provided an interesting combination of industry insight, retail perspective, and new-product exposure. And it started with a tour of the Mud Hole facility.

For those familiar with Mud Hole primarily as a source for rod-building components and fishing tackle, seeing the operation from the inside offered a much better appreciation for the scale and scope of the business.

FTR On The Road - Shimano - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Shimano and G. Loomis kick off ICAST at Mud Hole Custom Tackle.

FOOTHILL RANCH, CA – Six decades. That's how long DAIWA has been putting technologically advanced tackle into anglers' hands. To mark the milestone, DAIWA is introducing a pair of 60th Anniversary Limited-Edition TATULA Bass Rods — a fitting companion to the brand's TATULA legacy in bass fishing.

The new TATULA 731MXS spinning rod and 731MHFB casting rod pair premium performance with commemorative styling built for the occasion. Sterling silver cosmetics and a special "US DAIWA 60 YEARS LIMITED" marking set these rods apart, but they're built to fish, not just to look good in the rack.

TATULA 731MXS

TATULA 731MHFB

SVF Carbon Construction

The blank on the 60th Anniversary Limited-Edition TATULA Bass Rods is built from DAIWA's high-density SVF (Super High-Volume Fiber) carbon, which packs more carbon fiber into the layup while cutting back on resin. Less resin means less dead weight, so the rod stays light in hand through a full day of casting and working baits.

DAIWA: Six Decades of Bent Rods - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry 60TH Anniversary Limited-Edition TATULA Bass Rods join DAIWA's milestone lineup.

Missouri fish biologist, Jeff Finley, penned a piece on paddlefish in the 2021 book, America’s Bountiful Waters. He put his heart on his sleeve, having handled a great many individual paddlefish through a long career, ranging in size from hammer handles to fish so big it took two people to wrangle. The man had a personal and professional connection to what is arguably the oddest fish in all of the United States.

Finley mused on how little was known about the second-largest freshwater fish in the United States, going well into the 20th century. They can reach 200 pounds and seven feet long. It was Charles Puckett with the Missouri Department of Conservation (MDC) who in 1960 discovered how paddlefish spawn, albeit by happenstance.

According to Finley, Puckett “watched paddlefish converge and convulse in rapids over a gravel bar at the juncture of Weaubleau Creek .

Jurassic Pork - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Paddlefish and anglers benefit from Sport Fish Restoration funding.