Fishing Tackle Retailer

Rapala and CrushCity announce innovative new product lineup for ICAST 2026.

New ICAST 2026 Launches for Rapala and CrushCity - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

Lew's®, a leading name in performance fishing gear, has announced the launch of the HyperMag Shallow Spool 300 spinning reel a lightweight, high-speed reel engineered for rapid-fire casting, instant slack line pickup, and long, smooth casts with light braided line.

Lew's® Unveils the HyperMag Shallow Spool 300: A New Standard in High-Speed Spinning Performance - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry

ONTARIO, Calif. — Multi-species anglers need gear they can rely on across a wide range of techniques without overcomplicating their setup. From working soft plastics to covering water with reaction baits, consistency, sensitivity, and balance matter. Okuma introduces the new Safyre Rod Series, a lineup engineered to stand on its own while seamlessly pairing with the Safyre spinning and new Safyre baitcast reels, forming a complete system built around refined performance and smart value.

Built on light and responsive 24-ton carbon blanks, Safyre rods are designed to keep anglers connected to every bite while still delivering the power needed for confident hooksets. Okuma’s Ultimate Flex Reinforced (UFR) rod tip technology strengthens the upper section of the blank, adding durability and lifting power without sacrificing responsiveness or feel.

The Safyre series focuses on what matters most—balanced performance, clean design, and reliable components.

Okuma Introduces the Safyre Rod Series for 2026 - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Performance-driven rods designed to complete the Safyre family.

PARK FALLS, WIS. – No, when St. Croix Rod improved and expanded its massive and top-selling TRIUMPH Family, they didn’t forget about inshore… they doubled down on it.

Inshore anglers largely appreciate the same things as freshwater anglers – quality, performance, and value, namely. And they also want a recognized brand that stands behind its products. That’s precisely why TRIUMPH INSHORE has been so popular with anglers and successful at retail. Because they’re available in the lengths, powers, and actions inshore anglers want; they’re built start-to-finish from premium carbon fiber and other high-quality materials; they are perfectly handcrafted and finished by 32 sets of St. Croix hands to the highest standards of quality in the world; anglers can afford them; and they come with a five-year warranty backed by St. Croix and its full-time staff of in-house angler guides in Park Falls, Wisconsin, USA.

Now, the TRIUMPH INSHORE Series offers inshore anglers more than ever before.

ICAST 2026: A TRIUMPH for ALL Anglers -That Means Inshore Too - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry The modernized and expanded St. Croix TRIUMPH Family for 2027 also includes TRIUMPH INSHORE rods + combos + travel rods + travel combos.

MUSKEGON, Mich. – There is a reason you see fewer haggard cotton tees and thrift store button-ups at the marina these days. Boaters and anglers have completely changed what they expect from a shirt. They are driving a hard shift toward technical, nautical apparel built deliberately to handle the wet, high-speed reality of life on the water.

Standard casual shirts completely fail the moment you clear the wake. They trap sweat and bind across the back and shoulders every time you reach to cast or throw a dock line. Whitewater bridges that gap with the Destin Short Sleeve Shirt. This specialized "snap-up" gives you a crisp, clean look for the dinner table, but it is built to handle the heat, glare, and spray of open water.

Unrestricted Four-Way Mobility

While conventional boating shirts utilize rigid fabrics that lock up when wet, Whitewater's Destin Short Sleeve relies on an exceptional 50D twill to maintain a loose, unrestricted fit.

The Whitewater Destin Short Sleeve Shirt - Dock-to-Dinner Tech and Styling - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Whitewater Fishing drops the deft and technical Destin Short Sleeve Shirt, blending exceptional stretch, sun protection, and a distinctive cool-factor.

For anglers wanting better integration between their sonar, chartplotter and trolling motor controls, the recently introduced Spy Pole motorized mount from Garmin may be the solution they’re looking for.
https://fishingtackleretailer.com/garmin-spy-pole-mount-advanced-sonar-control/

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MUSKEGON, Mich. – Before Charles Goodyear – yes, the tire dude – cooked up the vulcanization process in 1839, raw rubber was a useless mess on a boat, turning into a sticky, melted soup in the summer heat and cracking like glass in the winter cold. By manipulating the material at the molecular level with sulfur and heat, Goodyear didn’t just invent stable rubber – he unknowingly laid the exact foundation for modern marine footwear.

Whitewater Fishing takes that same relentless spirit of material science and re-scripts the baseline of performance footwear with the updated Basin Deck Boot. Packing a multi-layered, technologically advanced architecture into an accessible hundred-dollar pair of boots ($99.99), this platform is built to out-spec the competition and completely rule the deck.

Available early next year, the elite footwear asset gets a cosmetic face, headlined by a sweet-ass looking Vintage Camo colorway designed to command attention on the casting deck or at the marina.

Fresh Wrap on the Whitewater Fishing Basin Deck Boot - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Whitewater Fishing® reloads the Basin Deck Boot with enhanced styling and a wicked Vintage Camo colorway.

Ladson, S.C. – Few lure styles mimic a fleeing baitfish and trigger bass across such a wide range of conditions as a soft jerkbait. Whether worked on the surface for schooling fish, twitched across shallow sand and grass, snaked through emergent vegetation, or skipped beneath docks, soft jerkbaits excel nearly everywhere.

Traditional PVC soft jerkbaits have earned a place in bass fishing, but anglers have long accepted their limitations — especially durability and the way their stiffness can mute action. They tear easily, often requiring replacement just as the bite heats up or when fished aggressively around cover, and their inherent rigidity can limit the erratic darting and natural shimmy anglers expect.

Built from the company's all-new Sinking ElaZtech® material and engineered around its unique properties, the new Stuntman™ soft jerkbait from Z-Man® eliminates those compromises.

The Z-Man Stuntman™ - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Z-Man® Combines Sinking ElaZtech® Technology with Dialed-in Design for Erratic Action and Legendary Durability.

FOOTHILL RANCH, CA – In the world of saltwater hardbaits, few names command the immediate respect of the DAIWA SP (Salt Pro) MINNOW. Since its landmark introduction to the US market in 2011, it has spent fifteen years as an undisputed king of the salt—a staple in the boxes of coastal and offshore anglers who rely on its distinct swimming geometry to maximize hook-up consistency. Now, DAIWA elevates that legendary lineage to a devastating new level with the introduction of the Japanese-made SP MINNOW LONG CAST 150F-HD.

Far more than a mere refinement of an existing shape, this platform introduces an entirely new mechanical benchmark. The SP MINNOW LONG CAST takes the proven, highly productive profile that anglers rely on and supercharges it with an advanced HGS Weight Transfer System to unlock true long-bomb casting distance.

According to DAIWA Field Marketing Manager, Chris Martin, the structural upgrades redefine the ceiling of the platform.

Daiwa SP MINNOW LONG CAST - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry DAIWA builds on a legendary coastal legacy to push the outer limits of long-range performance with the new SP MINNOW LONG CAST.

That simple question became the foundation for the development of the all-new SHYFT™ Reel Series from 13 Fishing®, a family of spinning and casting reels designed to redefine what anglers can expect from a reel under $100.

https://www.youtube.com/watch?v=3E-A6OP2-ds

Engineered with premium materials and performance-driven features typically found in higher-priced platforms, SHYFT delivers lightweight construction, refined fishability and exceptional value for anglers who demand more from their equipment.

"SHYFT was designed to prove anglers don't have to sacrifice performance for price," said Ricky Teschendorf, Sr. Product Manager for 13 Fishing.

13 Fishing® Introduces the New SHYFT Reel Series - Fishing Tackle Retailer - The Business Magazine of the Sportfishing Industry Why should anglers have to sacrifice performance for price?