Board Retailers Association (BRA)

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Kim and the Hi-Tech Surf Ohana are doing it right. When you pour into your community, the community improves and your business shines. DM us if you are seeking ideas or resources.
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from BRA Distinguished Retail Member Hi-Tech Surf Sports in Maui
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Hear the authentic stories behind the brand.

Maui Business Tuesdays is coming up!
On September 1st, we will be joined by Kim Ball of Hi-Tech Surf Sports , Maui Surfer Girls * Surf Lessons and Surf Camps , and Auntie K’s for this month’s theme of “Maui Boardsport Entrepreneurs”.

Mauiʻs small businesses give so much to our community; hearing their stories connects us to each other and our home.

📅 September 1st
Doors: 5:30PM
Event: 6PM - 7:30PM
📌 Location: Akakū Upstairs, Suite 204, 333 Dairy Rd. Kahului
🎟 Admission: FREE! Registration is required for both in-person and virtual attendance (In-person seating is limited!)

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DM us and we will send you an email containing a listing (including descriptions and special BRA Member exclusive offerings) of all of our current BRA Supporting Vendor and Event Partners. These resourceful companies can help you, our retail members, to lower costs, increase margins, and create more remarkable customer experiences. In short, these brands and service providers help independent specialty retailers to survive and thrive.
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We, Board Retailers Association, are really deliberate about who we partner with and fully vet each and every one of them. We also never share member lists or any member information with anyone without express permission from you.
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🚨When you DM us, be sure to include your direct email address and we will forward it to you as well as a link to opt into our free BRA Retail Membership and info on our newly expanded PartnerShip Shipping Discount Program that will enable you to save on both outbound and inbound shipping. 🚨
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We are also happy to make personal introductions between BRA retail members and vendor / event partners, but if you don’t ask for assistance or connections, it is less likely that you will get the help you need.
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If you are a brand or service provider that provides unique products or helpful solutions and have interest in supporting independent specialty retailers while amplifying your messaging through our channels, email [email protected] to schedule a meeting.
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Be sure to remind your customers that falling (failing) is the path to progress (success).
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from BRA Distinguished Retail Member Pull pro shop Family & Friends On A Boat
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Progress doesn’t always look like landing the trick. Sometimes it looks like falling, getting back up, and trying it again.

Best advice when you feel stuck? Fall more.

Every fall teaches you something — where your head is, how your board reacts, what you need to adjust, and how to get a little closer the next time.

Don’t take it too seriously. Keep trying stuff. Keep learning. And most importantly… have more fun.

That’s what riding is all about.

WakeLife

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Are you a smart retailer? 🤔
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If you are following the Board Retailers Association and seeking educational programs, resources, and connections to improve your independent specialty retail operation, then you are clearly a smart retailer.
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Thanks to generosity of Dan Jablons (President of Retail Smart Guys, presenter of Surf Expo X BRA Learning Labs, and advisor to BRA) you can receive a scholarship that pays for a full year of your Board Retailers Association Distinguished Retail Membership ($100 value) simply by using ANY ONE of the many helpful and relevant RSG services (which are already going to make you money).
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That means that not only do you get the benefit of working with one of the premier consulting firms in our industry, but you also get a free membership to the Board Retailers Association, so you can take advantage of unbelievable savings on just about everything including shipping, private label, and so much more that will help you to improve the profitability and experience of your store.
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If you want to find out more about the scholarship opportunity, RSG services, or want the link to view the recently released on-demand “Three Tweaks” webinar, contact us by emailing [email protected] or [email protected] or by simply sending a DM to Board Retailers Association
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Be sure to check out Dan’s Learning Lab entitled AI For Retailers, For Real (what HELPS, and what’s just HYPE) at 12:30 pm on Day 2 of Surf Expo as well as the BRA Retailer Roundtable Panel Discussion, which Dan will be a panelist along with three or four high profile board specialty retailers on Day 1 at 12:30 pm.

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We are pleased to announce that Charming Shark Jewelry has stepped up once again as a full table sponsor for our BRA No Agenda Dinner.
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Charming Shark is a family owned coastal jewelry company with over 40 years of experience designing beach inspired pieces that sell.
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All BRA Retail Members will receive free shipping on the opening order. Be sure to visit Mikey and the crew in Booth #1125 Surf Expo.
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This clip was captured CARV - California Action Retailer + Venture the day after the massively successful BRA No Agenda Dinner there. The next dinner will happen the evening before Surf Expo. If you are a BRA Distinguished Retail Member planning on attending Surf Expo and have not received an email invitation or a brand that has interest in sponsoring the last remaining full table or one of the two remaining half tables, for this remarkable event, please DM us ASAP.
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Be sure to capture your customers talking about how important it is to have the appropriate gear for specific conditions. We can’t control the waves at the beach, but can control the level of fun or frustration we experience on them simply by purchasing multiple shapes/sizes for different conditions. This can apply to skateboarding and snowboarding to some degree as well.
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Repost from Shine Foundation
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Sometimes the best life advice comes from kids..

Maybe you don’t need to fight the waves harder. Maybe you just need a different board.

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We feel that curating authentic content where you get in front of the camera and speak directly about the experience to your existing and future customers like this will create significantly more engagement than just posting about your back to school sale. Thoughts?
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Repost from the man LET IT ROLL /
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It’s just a piece of wood, but give it to the right person and suddenly they’ve got somewhere to go, something to obsess over, friends they haven’t met yet, and a lifetime of stories waiting to happen.

Yes, we sell boards, but the skateboard was never really the point. The people are.

Let It Roll /
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Sliding into the weekend be like….
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You rule, June. 🙌
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repost from incredible skateboarder and one of the best humans June Saito
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Finally got one on this manny pad today. I’ll clean it up next time 📹: Prestons’ Ginger Beer