Board Retailers Association (BRA)

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Board Retailers Association (BRA) BRA Retail Members receive industry research and statistics, guidelines and legal advice as well as financial forms, worksheets and sourcing solutions.

Board Retailers Association (BRA) is a nonprofit that provides valuable programs and resources to independent board specialty, lifestyle specialty, and outdoor specialty retailers. Founded in 2003, the Board Retailers Association (BRA) is a non-profit trade association representing independent action sports retailers in the surf, skate, snow, wake, kite, wind and SUP markets. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. Take a look at the complete explanation and description of Retail Member benefits via this link: https://www.boardretailers.org/retail-membership/

02/10/2026

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Skateboarding is all about embracing failure and making adjustments. How can we apply this to specialty retail? 🤔
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Repost from Dialectic with Jackson Dahl
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Ian Rogers watched pros skate his vert ramp and noticed something: “The number one thing they are better at than you is falling.”

They know when to ditch the board, slide down on their knees, and climb back up. It’s easier to be confident when you can say, “I didn’t get it that time,” not “I can never do this.”

Ep 54: Never a Spectator is available on all platforms. Comment “Rogers” for episode link.

02/10/2026

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Thank you to Mike and the rest of the Free Fly Apparel team for supporting BRA Retail Members by sponsoring a half table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo.
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Rusty America, Retail Smart Guys, Burnside, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Brixton, Charming Skark Wholesale, and Jetty.
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30/09/2026

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Massive thanks to Dan Jablons of Retail Smart Guys for supporting BRA Retail Members by providing helpful open to buy, retail consulting services, the Smart Retailer Scholarship, and much more. We are especially grateful to Dan for sponsoring a half table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo and participating in (and headlining) our BRA-curated Learning Labs during Surf Expo. DM us to be introduced directly to Dan and to learn more about the BRA Smart Retailer Scholarship.
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Rusty America, Brixton, Burnside, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Charming Skark Wholesale, and Jetty.
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30/09/2026

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Repost from BRA Community Partner Surf Skate Science
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Filmed in 1965 and directed by Noel Black, Skaterdater is considered one of the first films dedicated entirely to skateboarding. Shot in Southern California with a largely nonprofessional cast, it follows a boy who leaves his skateboard crew for a girl.

It is a wordless story carrying all the weight of early adolescence. There’s no dialogue. Just surf rock, barefoot skating, tiny decks with clay wheels and teenagers navigating parking lots and sidewalks. Today, the film reads as an accidental archive of early skate culture, captured years before the skateboarding industry had solidified.

And it didn’t just make skate history. Skaterdater won the Palme d’Or for Short Film at Cannes in 1966 and was nominated for an Academy Award.

It was restored by the Academy Film Archive. Courtesy of the Noel Black Estate.

This week we’re exploring how moving pictures helped take skateboarding from local streets to a global culture. We’ll me sharing few clips from films that made an impact.

So go find Skaterdater on YouTube. This one is worth watching.

29/09/2026

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Thank you to Bennett and the incredible people behind Burnside for supporting BRA as a Supporting Event Partner during Surf Expo.
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DM us if you would like to learn about the special BRA Retail Member offer that they are extending through the end of the year on initial low minimum private label orders.
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Rusty America, Retail Smart Guys, Brixton, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Charming Skark Wholesale, and Jetty.
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29/09/2026

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Every wave is a party wave when you bring multiple boards to lineup. 🎯👍
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Repost from the man Austin Keen
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Surfing 3 boards on 1 wave !
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28/09/2026

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Thank you to Sean and the rest of the Brixton team for supporting BRA Retail Members by sponsoring a half table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo.
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Rusty America, Retail Smart Guys, Burnside, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Charming Skark Wholesale, and Jetty.
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24/09/2026

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Thank you to Aaron and the rest of the Rusty America crew for supporting BRA Retail Members by sponsoring a half table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo last week. 🎯👏🙌
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Flojos Sandals, Fun Day Surf, Brixton, Retail Smart Guys, Burnside, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Charming Skark Wholesale, and Jetty.
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23/09/2026

Massive thanks to Azod, Greg, Katie, and the rest of the Flag & Anthem crew for supporting BRA Retail Members by sponsoring a full table at the hugely successful BRA No Agenda Dinner the evening before Surf Expo as well as for supporting our BRA-curated Learning Labs and BRA Booth Prizes during Surf Expo last week. 🎯👏🙌
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Thanks again to our other BRA Supporting Event Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members including Nature Industries, Brixton, Burnside, CampScentSupply, S E A G E R, Flojos Sandals, Kent Islands Best Skateshop, Free Fly Apparel, Fun Day Surf, Rusty America, Charming Skark Wholesale, and Jetty for supplying the BRA booth prizes.
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22/09/2026

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Whether in a sesh or setting up fresh, getting a board together quick matters. DuoLinx is made for the wear and tear of skateboarding. Better gear for a better session.

Major supporting partner of BRA (Board Retailers Association) Supporting skate shops nation wide to keep skateboarding more than alive but to thrive. 🛹



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Massive thanks again to Nick and the rest of the community for supporting BRA Retail Members as a Major Supporting Vendor Partner. 🎯👏🙌
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🙏 Thanks again to Duolinx as well as the other BRA Supporting Partners who helped us make the Surf Expo experience so remarkable for our existing and future BRA Retail Members. Those other incredible partners include Nature Industries, Brixton, Burnside, Beach Rooster, CampScentSupply, S E A G E R, Flag & Anthem, Kent Islands Best Skateshop, Free Fly Apparel, Fun Day Surf, Rusty America, Retail Smart Guys, Charming Skark Wholesale, and Jetty. 🙏
- Doug Works, BRA Executive Director

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4215 E Columbus Dr
CA
33605

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