Rockstar Reins are THE reins used by all riders from littles to NFR qualifiers!
It’s your horse - Your style - Your rules
You decide the vibe. Because you don’t want to stay with one look and neither should your tack 🤘
07/15/2026
The All Access sale has arrived 🚨
It’s your chance to ride with confidence, compete in style, and finally get the tack you’ve been eyeing. 👀
🎸 The All Access Sale is officially live, and for a limited time your favorite Rockstar Reins and SmarTack styles are waiting for you.
🌟 Save money
🌟 Upgrade your ride
🌟 Build the look that’s totally YOU
Make your next ride unforgettable!
07/15/2026
We are a little behind with our June Rockstar Report, but let me just say, these two Rockstars are absolutely amazing and you definitely will want to follow their journeys. Take a minute to read about each one!
Chaney Akin (Chaney Akin) is THE 2026 National Junior High Rodeo Finals pole bending champion AND all around cowgirl!! She is a talented young cowgirl with a huge future in front of her!
Cayla Cochran is our Minnesota cowgirl! She’s a skilled barrel racer but she’s also a champion skijorer!
Other amazing Rockstar Report for June include:
🌟 Ava Cavallini competed at the All American Youth race and was clean both rounds!
🌟Kylie Wells Schnoes won money at both the Elizabeth Stampede and the True Western Roundup WPRA races!
🌟Sidney Templeton won money on her mare on only her third entry!
🌟Bristol Barnett clinched 6th in the world and 4th in the average at the National Little Britches Finals!
🌟 Annah Graham and Jessica Gilbert are both coming back great after their horses have been down!
🌟 Harper Armstrong, Avery McLaren, and Dally Murray all represented the brand at the NLBRA finals and did a GREAT job!
🌟 Pam Williamson is going fast and fabulous on the rodeo road right now!
🌟 Shelby Bates’ horse Hooey is getting well-seasoned and added winning pro rodeo money to his resume in June!
We love to share all our team is accomplishing! Drop your June accomplishments below so we can celebrate you too! 🌟
One of the questions we get most is:
“Do the inlays stay in place?”
Absolutely.
Our patent-pending system is designed for an incredibly snug, secure fit. Once your inlay is in, it stays put through your ride—without shifting, bunching, or distracting you.
Because changing your style should be easy.
Worrying about your tack shouldn’t be.
✨ Swap your look. Keep your confidence.
07/12/2026
Sometimes a design leaves such an impression that you simply have to bring it back.
Red Glitter Glam has been one of those designs.
After hearing from so many of you, we knew it was time for another run.
If you’ve been waiting to add this bold red sparkle to your SmarTack collection, this is your moment.
Because great style deserves another ride. ❤️✨
07/11/2026
07/05/2026
Thank you Official NBHA for choosing Rockstar Reins as part of your awards again this year! 🇺🇸🌟
Happy Independence Day 🎆🇺🇸
07/03/2026
Woohooo!!! Congratulations to team member Chaney Akin on her amazing win!! THE National Junior High Rodeo Finals pole bending champion and all around cowgirl!! We are SO proud to run down the alley way with her🌟
Chaney Akin
You’ll always find people who think you’ve done too much.
Too much color. Too much personality.
But the funny thing about confidence is that it doesn’t ask for permission. 💥
SmarTack isn’t about impressing everyone else. It’s about giving you the freedom to build a look that makes you feel confident every time you swing a leg over your horse.
If your tack makes you smile before you ever leave the alleyway…
Mission accomplished.
