Upshift Cycles

WARNING: it might be tough to get here today. Construction happening on The Alameda means the only point of entry is from Julian. But we still hope you'll come visit!

Happy Friday! How’s your summer been?

Thanks to everyone who’s been keeping us so busy this summer. We will be here all weekend, come by and say hello!

Get out and ride this weekend! If you don't have a bike, you know we can help you with that....

Not everything cycling related needs to be health food!

Elle est pour moi cette année @tadejpogacar !!! 🤪😁💪 Quand la pâtisserie rencontre le cyclisme, ça donne un trompe-l’œil qui ne protège peut-être pas la tête… mais qui régale à coup sûr ! 😍 Une création signée Guillaume Mabilleau. #tourdefrance #guillaumemabilleau #tadejpogacar #cyclisme #tourdefrance2026

Upshift is Closed for the 4th of July.
We're watching the Tour de France!

Why limit yourself to World Cup when you can also watch the Tour de France?!! Le Tour starts July 4!

Doug has spoken. You gotta maintain your bikes! Pump up those tires, clean and l**e your drive train. Come in for supplies!

Seth is QC testing a Brompton in fresh spring colors! Come get yours!

Owner Eric Slocum started early. When did YOU start biking? Show us your own bike history!