Megabass of America

At first glance, Kenta Kimura’s YAGOT is a dragonfly nymph — when its hidden performance is unveiled, you see it’s a one-of-a-kind creature that triggers untapped instinct.

The body, refined through a relentless pursuit of function, carries the volume necessary for excellent castability and swimming posture, while generating delicate, precise vibrations due to the legs pulsating with lifelike energy.

When Red Dot named LEVANTE a Best of the Best 2026 winner, they weren’t just recognizing a fishing rod. They were recognizing a philosophy, and the man behind it. 🏆
For Yuki Ito, form and function are non-negotiable. Every LEVANTE is built and refined until it disappears in your hand. But Yuki Ito has always believed that’s only half the equation. The other half is what a person feels: the drop in pressure, the chop on the surface, the moment the bite turns on.

That pursuit of the emotional, the intuitive, the immeasurable is what sets his work apart. It’s why anglers trust a Megabass rod from the very first cast. And it’s why, once again, the design world is taking notice.

Demand Attention.

Decades of design have led to the Great Mother of the DOG-X series. Combining the water-spitting properties of Yuki Ito’s Water-Through Gill with a loud single knock, DOGMAX pairs realistic boiling sounds with shock waves that travel to fish at depth. The Tandem Inertia Balancer System powers long, effortless slides between each walk. At 130mm, it’s hard to ignore.

MFB. Unlike anything they’ve seen.

A semi-translucent matte finish on a yellow base, highlighted by a high-visibility orange back and belly, tied together with green shoulders and a fluorescent orange bug pattern on the flanks. The light-gathering matte finish gives MFB a unique appeal that opaque fluorescent colors lack.

July RESPECT — Available Now.

Deep Connection.
 
It’s been thirty years since the POP-X changed the surface forever. To mark the occasion, the 2026 Concept Album Box includes a limited 30th Anniversary POP-X featuring 24k hooks, rose eyes, and a special gold flushing plate.
 
The 2026 Concept Album, Deep Connection, traces the lures, stories, and vision that have shaped us — making this set a complete celebration of thirty years.

Available now in limited quantities.

Gin Tonic Tiger

Mat Tiger, evolved. A black back fades into iridescent teal along the top of the flank against a translucent amber core. The localized metallic hologram on the head provides a subtle flicker that draws attention without overwhelming flash. Built for clear water, from low-light dawn to high-noon sun.

June RESPECT — Available Now.

UOZE Swimmer draws them from cover. Destroyer P5 FMJ keeps them out.

IF HACHIRO

Fluorescent accents against a matte Ibushi Finish. A translucent flank carries Guanium holographic stripes — a metallic flicker that reads through the muted base. The matte doesn’t kill the color. It frames it.

All flare. No glare.

May RESPECT — Available Now.

Developed by legendary Lake Biwa guide Shinji Sato, the X-BLAZAR redefines the modern tailspin jig.

Tuned for a horizontal swimming posture and using the proprietary SV-BLADE system, the X-BLAZAR produces high-frequency vibration paired with intense flash. The result is a stable swimming posture, tracking true where conventional blade baits fall nose-down.

A purpose-built rear double hook maximizes hookup performance while helping prevent fouling on the blade.

Burn it high in the water column, count it down to depth, or dial in a precise retrieve zone.

Available soon in 7g, 14g, and 21g.