YogiTriathlete

We could have opened a liquor store.

That’s the line Jess and I have laughed about through more than a few of YogiTriathlete’s near-death experiences. Somehow, every time we made it through another one, there it was: we could have opened a liquor store.

Instead, we spent the last decade building something most endurance athletes weren’t asking for.

A place to train the mind alongside the body in a way no one had ever done before.

When we started talking about nervous system regulation, mindset, breath, presence, burnout and the psychology of performance, it was niche. Really niche.

We kept going anyway.

Today, we coach the 1%—not the fastest 1%, but the people willing to look at endurance sport differently. The ones who want to understand themselves as deeply as they understand their training.

We’re still niche.

And we’re still redefining the HOW of endurance sports.

Turns out, we like this life better than the liquor store.

— BJ (+Jess)

We could have opened a liquor store.

That’s the line Jess and I have laughed about through more than a few of YogiTriathlete’s near-death experiences. Somehow, every time we made it through another one, there it was: we could have opened a liquor store.

Instead, we spent the last decade building something most endurance athletes weren’t asking for.

A place to train the mind alongside the body in a way no one had ever done before.

When we started talking about nervous system regulation, mindset, breath, presence, burnout and the psychology of performance, it was niche. Really niche.

We kept going anyway.

Today, we coach the 1%—not the fastest 1%, but the people willing to look at endurance sport differently. The ones who want to understand themselves as deeply as they understand their training.

We’re still niche.

And we’re still redefining the HOW of endurance sports.

Turns out, we like this life better than the liquor store.

— BJ (+Jess)

Ironman to Iceland

We came back from Iceland + Lake Placid and went straight back to routine. That’s exactly why this convo matters - tag someone who needs the reminder that growth doesn’t happen when life is easy. It happens when you’re in it. Jess went to Iceland. BJ raced an Ironman.

Neither trip went “perfectly.” But that was the point.

* Iceland was wild, windy, rainy, beautiful, and full of moments you can’t script.

* Lake Placid exposed the difference between what you think works and what actually works on race day.

* Both trips reminded us that you don’t need certainty to keep going - you need presence and community.

The real win wasn’t the perfect outcome.

It was the clarity, the discomfort, the lessons, and the people we met along the way. Maybe that’s the whole thing - the adventure changes you before the finish line does.

Full episode in bio.

✨ Medal Monday ✨

Our athletes are showing us that there’s more than one way to build an athlete.

🏊‍♂️🚴‍♂️🏃‍♂️ Luca took on the Chula Vista Sprint Triathlon this weekend, and when the water temps came in too warm for wetsuits, he simply got on with it. No problem.

He crushed the transitions, too, putting into practice the work we’ve been doing behind the scenes. There’s always another opportunity to learn, refine, and get better, and Luca continues to embrace that process.

But what makes his journey even more impressive is everything else happening alongside triathlon.

Cross country. Marching band. Triathlon.

That’s a full plate for anyone, let alone a young athlete. Yet Luca keeps finding a way to show up, work hard, and most importantly, enjoy it all.

That’s the lesson.

Performance isn’t about fitting yourself into one box. It’s about discovering what you’re capable of, staying curious, and finding ways to keep moving forward.

🚴‍♀️ Brenda put in some serious work at the Tour de Whidbey, riding 100K with 4,400 feet of elevation as she continues her preparation for the Ironman 70.3 World Championships in Nice, France next month.

This is the work that happens before the big stage. The miles, the climbing, the patience, the consistency. Each ride another opportunity to build confidence and prepare the body and mind for what’s ahead.

From balancing three completely different pursuits to preparing for a World Championship, our athletes remind us that there are many ways to build strength, confidence, and momentum.

With the right mindset, a little consistency, and a willingness to have fun with the process…

Anything is possible.

Keep going, Luca and Brenda. There’s so much more ahead. 🔥

👉 Want to train differently and discover what’s possible for you? Join our Endurance Squad or step into 1:1 Coaching. Link in bio.

There’s a reason we chose this place.

We’ve been to Blue Spirit before, and when we started dreaming up the Awake Athlete Retreat, we knew we wanted to come back — and bring you with us.

Blue Spirit Costa Rica sits high above the Pacific, tucked into the jungle on the Nicoya Peninsula. Vibrant and alive. Completely removed from the pace of everyday life.

Have you ever truly experienced what that means?

This isn’t a training camp or a retreat.
It’s both.

We’d love for you to join us.

Awake Athlete Retreat
Costa Rica • May 8–15, 2027

And, honestly…

it’s kinda chic to disappear into the jungle for a week. 🌿



Blue Spirit Costa Rica

Here’s a snapshot of what you missed this week inside Endurance Squad

We’re not just following a training plan. We’re learning how to become better athletes, mentally, physically, and for the long game.

Monday Momentum | Chronic Disbelief
How the stories we keep believing can quietly limit what we think is possible.

The Long Game Lab | Bike Maintenance You Can Do At Home
Building confidence and self-sufficiency beyond the training plan.

Endurance Mindset | Meet Yourself Where You Are
Not where you think you should be. Not where you were six months ago. Where you are today.

Friday Flow
A space to move, breathe, reset, and reconnect with your body. Every Friday at 4:30 pst

Monthly Coaching Call | When Less Is More: Avoiding Burnout & Managing Volume
Learning how to recognize when more training isn’t the answer, and how to manage volume for the long game.

=====

This is what happens inside Endurance Squad.

Weekly Lives. Monthly Coaching Call. Training. Yoga. Mindset. Community.

The workouts are only one piece.

We’re building the athlete behind the workout.

Want in? Come join us inside Endurance Squad.
-> LINK IN BIO

Awake & Ready. 🧘‍♂️🚴‍♀️🏃‍♂️

✨ Medal Monday ✨

Sometimes the greatest race result has very little to do with the clock.

This weekend Anne took on her first ÖTILLÖ Swimrun in Casco Bay with her longtime friend Jean. Island to island. Swim to run. Run to swim. Rocks, trails, open water, and a 10-foot tether keeping two athletes connected through it all.

And what she discovered along the way was bigger than the race.

Anne could have gone faster. She could have gone longer. But that wasn’t the point.

She learned what it feels like to share the experience without needing to control the pace. To swim together. To run together. To slow down without feeling like she was giving something away.

And then there were the raspberries. The blackberries. The tire swing.

Little moments that could have been missed if the only goal was to get to the finish line. This is what happens when we stay curious.

Anne started saying yes to things years ago through her own “Say Yes Project.” This weekend was another yes. Yes to the unknown. Yes to a new kind of race. Yes to trusting her training. Yes to discovering that she can be strong without needing to prove anything.

And perhaps most importantly, yes to the joy of doing something hard with a dear friend. That’s endurance to us.

Not simply going farther or faster, but expanding what you believe is possible and learning how to stay present for the experience along the way.

Anne, you escaped the ordinary this weekend. And we couldn’t be happier to have been part of the journey. ❤️

This is what we do at YogiTriathlete. We train the body, expand the mind, and create the space for athletes to keep saying yes to hard, interesting, wonderful things.

👉 Want to discover your next yes? Join our Endurance Squad or step into 1:1 Coaching. Link in bio.