MDW Social Media

In 1997, Steve Jobs said: " To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us..."

Hearing this made me think how different the actual noise level is today compared to then. And how hard it is to capture attention. Approximately 9,000 tweets are sent every second and 1,000 Instagram posts are uploaded every second. (source: internetlivestats)

Steve Jobs: 'To me, markaeting is about values', Launch of Apple 'Think Dofferently' campaign - 1997 — Speakola 1997, California, USA

Love this quote from Gary Vaynerchuk. There is tons of noise on social media. It is not easy to break through.

When you create content consistently, you increase your chances of being seen.

A great quote from Gary Vaynerchuk

Social Media Examiner breaks down how to analyze your LinkedIn Profile.

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard Discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

I really like what did with this Instagram post. It includes a subtle call to action in the caption : “Double-tap-worthy? ✔️”

On Instagram a double tap on a photo will “like” the post.

How do you incorporate CTA’s into your marketing?

https://www.instagram.com/shakeshack/

I like the Call to ActionShake Shack uses in this IG post. When you double tap a photo on Instagram you like the post.

Social Media Done Right: The art of acting like a person not a logo is filled with case studies, lessons learned, resources, worksheets and social media strategies that you can start using in your business right away.

Available now: http://book.mdwsocialmedia.com

How old do you think the kitchen aid mixer pictured below is? Before I tell you I have a question.

Can a potential one time purchase lead to a lifetime customer?



I think it can, if you have more than one product, service or offer. The KitchenAid Mixer pictured, is about 50 years old and still kicking. 50 YEARS OLD! That is a quality made product. If you make a quality product and have other offerings relevant to the customer you have a pretty good chance of them coming back.


Even if you offer a single product, that beats the competition in quality and customer service you will still win. People will talk about you, people will recommend you. They may even tweet about you or post to Instagram and Facebook.



Remember, social media is word of mouth on steroids.

What do you do to set yourself or your company apart?