LXL Sports & Lifestyle Entertainment

An amazing Super Bowl last night between the Patriots and the Seahawks. Congratulations to the Patriots for a great win, and congrats to both teams being part of the highest rated Super Bowl of all-time.
http://profootballtalk.nbcsports.com/2015/02/02/super-bowl-delivers-its-highest-overnight-tv-rating-ever/

Super Bowl delivers its highest overnight TV rating ever The early numbers are in, and the Super Bowl was a huge hit on TV. NBC Sports PR has announced that the Patriots’ Super Bowl XLIX victory over the Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Last year’s Super Bowl overnight rating was a 47.6 for the Seahawks’ blowo…

Building relationships with experiential marketing

http://www.marketing-interactive.com/building-relationships-experiential-marketing/

Building relationships with experiential marketing What can we learn from this seemingly industry-specific branding strategy? Apple Lam finds out.

What Does It Take to Win the Super Bowl on Social Media?

http://www.adweek.com/news/advertising-branding/what-does-it-take-win-super-bowl-social-media-162121

What Does It Take to Win the Super Bowl on Social Media? Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year.

15 Must-Have Marketing Tools for 2015

Which tool is your favorite?

http://www.entrepreneur.com/article/241570

15 Must-Have Marketing Tools for 2015 If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.

Congratulations to the New England Patriots and The Seattle Seahawks on making it to Super Bowl XLIX. These teams will meet February 1st to decide who is the best. Comment on this post and tell us who you think will win the big game.

"I’ve been to plenty … global sporting events around the world, and really enjoyed being able to see the points of differentiation … Congrats on the unique business model.”

Why Mikhail Prokhorov Is Selling The Brooklyn Nets. Share this post if you have ever been to a game at Barclay's Center.

http://www.forbes.com/sites/mikeozanian/2015/01/14/why-mikhail-prokhorov-is-selling-the-brooklyn-nets/

The top 5 sports advertisements of last year. Comment with your favorite sports advertisements of the year


http://warsaw.sportsblog.com/posts/1536442/the_5_best_sports_advertisements_of_2014.html"

Warsaw Sports Marketing Center :: The 5 Best Sports Advertisements of 2014 Posted January 03, 2015in Sports Marketing Writer Jeff Angus Tags advertising,duracell,gatorade,jordan,nike The 5 Best Sports Advertisements of 2014 Kirby Lee-USA TODAY Sports Companies tend to open up the vault when it comes to marketing and advertising to sports fans, and for good reason – we are…

LXL sets the stage for special, unique event experiences that take place in an intimate suite or special venue. LXL allows you to connect with your clients by bringing premium, memorable sports and entertainment experiences. Learn more at http://lxlexperience.com/

Rich Wilson, Principal at The Sherman Group with Paul Goldschmidt at LXL's Nike Town Experience earlier this month.

LXL President and CEO, Marc Riccio is sharing his business insights through original content. Check out his blog at http://ow.ly/FG4zu

The job everyone should have at least once and here’s why. I recently spoke to college students at a career symposium.

LXL curated another once-in-a-lifetime experience on Monday at Nike Town NYC. Guests got the opportunity to customize their own shoe at the NIKEiD Studio and enjoy a private shopping experience at Nike Town. To make the night truly special guests got the opportunity to meet MLB All-Star Paul Goldschmidt