Edgar Nivar Media

The prix fixe menu.

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Fitness Marketing: 3 Strategies on How to Market Your Gym

1. Create a User Friendly Website

It’s no secret that roughly 54% of people look online for a business as their first or second contact point That’s over half of your potential audience! But make sure it is 👇🏼

-simple to navigate
-informative about club location, hours, facilities, etc.
-present in the search engines

2. Video Content Marketing

With social media outlets all promoting video content, it’s a definite no-brainer to join the frenzy to promote your fitness club.

Video content allows prospective clients to see what workouts are like in your gym, your club’s facilities and how much fun your clients are having!

You can use things like Facebook’s live-stream to show people who have liked your page what’s going on in your club in real-time.

3. Affiliate Marketing for Fitness Clubs

Affiliate marketing is when you set up a process for people outside of your club to refer other people who might be interested in a gym membership to join your gym.

It can be a fantastic marketing strategy for your gym as a way to get clients in your door from people they respect. If you have a client portal set up, you can take payments for new memberships while you sleep.

Passive income rules!

Even in the most remote locations there are a few different businesses that can refer their clients to your club such as:

Doctors
Physical therapists
Supplement providers
Fitness apparel stores
Personal Trainers
You can incentivize these businesses by offering their company heavily discounted memberships or just a flat fee for every member their refer, like 20% of their contract value.

Wish of this Marketing Strategies are you trying today?
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The best marketing strategy ever.
CARE.. thats it.. You must CARE about your audience.