JP Ross Fly Rods & Company

For a limited time we have 5 special edition Chartreuse Ross Colorado Reels in stock. We ordered these especially to go with our 5 piece 7 foot 3 weight MUIR glass. This is a special occasion and I am told by Ross that they are not doing this again any time soon. Email or DM me for details.

Simply Fish: JP

ROSS REELS

New York’s wild brook trout get their own day — and they’ve earned it.
They’re the only native inland trout we have, holding tight in the cold headwaters, beaver meadows, and spring-fed trickles that still run clean and wild across the Adirondacks.

Today we celebrate a fish that tells the truth about our waters.
Brook trout only thrive where the water stays cold, the forest stays intact, and the ecosystem is healthy. They’re a keystone species, a climate sentinel, and a reminder of what “wild” really means in New York.

A few reasons they deserve the spotlight:

• They’re New York’s State Fish — officially since 1975.
• Their name, Salvelinus fontinalis, literally means “living in springs.”
• Heritage strains like Horn Lake, Windfall Pond, and Little Tupper exist nowhere else on Earth.
• They’ve survived acid rain, warming waters, and habitat loss — and they’re still fighting.
• Beaver meadows, cold groundwater, and protected forests are their lifelines.
• When brook trout disappear, the watershed is in trouble. When they thrive, the whole system thrives.

So here’s to the fish that shaped our cold-water culture.
Here’s to the creeks, ponds, and headwaters that still hold them.
And here’s to everyone working to keep New York’s waters cold, clean, and wild.

Happy Brook Trout Day.
Raise a glass, wet a line, or share a story — this fish deserves it.

TOAD 8 foot 4-5 weight with rattan grip. Not something we usually do, but I love the retro look.

Rattan grip by Mark Usyk

August 16th is brook trout day in New York. This fish is part of our life and we love it so much. It is an inspiration for our rods and our creativity. Why do you love the brook trout?

August 16th is Brook Trout Day in New York.

The Jewel of Cold Waters

To know the brook trout (*Salvelinus fontinalis*) is to know a living artifact of North America’s ancient wilderness.
Despite its common name, the brook trout is not technically a trout at all. It is a char—a member of the salmonid family characterized by light spots on a dark body, rather than the dark spots on light bodies found in true trout. Draped in olive-green vermulations, dappled with halos of red and ice-blue, and finished with distinct white-edged lower fins, the brook trout is often considered the most striking freshwater fish in North America.

Born of the Ice, Tested by Fire

When the massive ice sheets of the last Glacial Maximum slowly retreated thousands of years ago, cold meltwater carved deep channels through the Appalachian Mountains and into the heart of New York State. Following these icy veins, the ancestral brook trout colonized the pristine lakes, spring creeks, and headwater streams left in the glaciers' wake. For millennia, this resilient char reigned as the undisputed apex cold-water species of the region.
However, the 20th century brought an invisible threat far more devastating than habitat clearance or overfishing: acid rain.
Sulfur dioxide and nitrogen oxide emissions from industrial power plants drifted across the continent, combining with atmospheric moisture to fall as acidic precipitation across the Adirondacks and Catskills. Because the ancient granite bedrock in these mountain ranges lacked natural buffering capacity, hundreds of high-elevation lakes and delicate headwater streams turned toxically acidic. The water dissolved aluminum from the surrounding soil, clogging the gills of the fish and rendering hundreds of ancestral waters completely silent and fishless.

The Turning Point: Science, Law, and Community

The story of the brook trout is not a tragedy—it is a triumphant testament to human stewardship and ecological resilience.
The first major turning point arrived with the passage and subsequent **1990 Amendments to the Clean Air Act**. By placing strict limits on industrial emissions, atmospheric acidity fell dramatically over the following decades. Slowly, rain and snow returned to natural pH levels, and the water in mountain streams began to heal.

Clean water alone was not enough; the fish needed defenders. A dedicated network of conservation groups stepped in to map, protect, and restore wild brook trout lineages:

Trout Power:** Founded by JP Ross of the *JP Ross Fly Rod Company*, this non-profit pioneered the use of **citizen science**. Anglers equipped with DNA sampling kits took to high-country streams to gather genetic data on remote populations. Their groundbreaking work helped identify unique, genetically distinct strains of heritage brook trout—proving to state biologists that wild, ancestral strains were still surviving in unmapped waters. This evidence directly influenced New York's trout stream management policies to protect wild populations.

Native Fish Coalition (NFC):** Focusing on grassroots advocacy and strict habitat preservation, the NFC works tirelessly to prioritize wild, native fish over stocked strains, ensuring that pure-lineage char have cold, connected, and unpolluted waters to call home.

Trout Unlimited (TU):** Through extensive stream restoration, culvert replacements to reconnect fragmented rivers, and continuous water quality monitoring, TU’s New York chapters have helped reopen hundreds of miles of cold-water habitat.
Celebrating Brook Trout Day

Recognized across the state on **August 16th**, Brook Trout Day honors New York's official state freshwater fish. It stands as a tribute to an organism that survived ice ages and industrial pollution, and to the passionate anglers, scientists, and conservationists who refused to let it slip away.
Congratulations to the brook trout—a symbol of wild beauty, enduring strength, and the power of environmental recovery.

JP Ross Fly Rod Company and its followers are proud to honor this fish and be part of its history.

Special thanks to.

Trout Unlimited Northeast Trout Power Native Fish Coalition New York Chapter

Sunfish Toad. 8 foot 4-5 weight s-glass