Victory Bicycle Studio

😊 If you've ever said...

"I'm not sure what size bike I need."

You're not alone.

In fact, that's exactly why we're here.

For over 15 years, we've helped riders find bikes that are comfortable, confidence-inspiring, and fun to ride.

A bike fit isn't intimidating. It's simply a conversation about you and your goals.

The bike comes after that. 🚴

🚨 BIG NEWS FROM TEAM VICTORY!! 🚨

As we continue to grow, we're excited to welcome another full-time team member to the Victory family!

Please help us welcome Roy Lazarus, our new Head of Ecommerce! 👏🚲💻

Based in Miami, Florida, Roy becomes another remote member of the Victory team, helping us expand our reach while bringing nearly 16 years of experience from one of the largest online cycling retailers in the industry. Add in years of running his own successful triathlon ecommerce business, and YA'LL... this dude knows bikes, ecommerce, and customer service. 👊

Roy has already made the trip to Memphis, met the entire team, experienced the shop culture, and soaked up the city. And fer sure, he's as fired up about Victory as we are about having him join us.

When he's not helping grow Victory online, you'll likely find him running or riding around Miami reppin' Victory gear and spreading the good word. 😎🔥

We're incredibly grateful for your support and excited for what's ahead. Welcome to the team, Roy!

🎥 Sometimes a video becomes a conversation.

📞 Sometimes a conversation becomes a friendship.

🚲 And sometimes that friendship ends with a brand-new Pinarello X7!

Tara found us online, started watching our videos, reached out, and then made the trip from Kansas City to pick up this beautiful new machine. 🔥

Equipped with SRAM Force wireless shifting, carbon wheels, and enough style to turn heads everywhere she rides, this bike is ready for some serious miles.

We're incredibly grateful every time someone chooses Victory from hundreds of miles away. It reminds us that the relationships we're building through our videos and community are reaching riders far beyond Memphis.

Thank you, Tara! Enjoy every mile and keep that stoke level HIGH! 🚴‍♀️🔥

Pinarello Pinarello US

🚨 MORE SPONSORS JOINING THE BIG SUMMER RIDE 🚨

Ya’ll… this community keeps showing UP ❤️

Huge thank you to our event partners helping us make this FREE community event happen.

⚡ Skratch Labs!!
🥤 Supply our fully stocked hydration & fueling station!!

🍔 Pinarello!!
🥪 Taking care of the post-ride Burgers and Sandwiches!!

And we’ve got MORE announcements coming 👀

Every sponsor stepping onboard believes in the same thing we do:
🚴 More people on bikes
☀️ Strong community
❤️ Supporting local cycling culture

This is shaping up to be one heck of a summer morning.

📍 June 28th
📍 Jeter Elementary
⏰ 8:00am rollout

⚠️ Registration is IN-STORE ONLY and closes next Wednesday June 24th.

Swing by Victory and get signed up.

🌟🚲 SHE SAID SHE’D BE BACK… AND SHE MEANT IT!! 🌟🚲

After a Bike Fitting this spring, Stacy told us, “I’ll be back for a road bike soon.”

Well... she sure was! 💛✨

And YA’LL — LOOK AT THAT SMILE!!! 😊🙌 This is exactly why we love what we do. Seeing someone set a goal, follow through, and celebrate the moment is just plain awesome.

Stacy, thank you for trusting us, believing in the process, and choosing Victory Bicycle Studio. We’re so excited for you and all the adventures, friendships, and miles ahead! 💕🚴‍♀️

Congratulations on your new ride, Stacy! We couldn’t be happier for you.

Trek Bicycle

📞 It Started With A Phone Call.

One of our YouTube viewers from Iowa reached out looking for his dream bike.

Not a bike off the shelf.
Not a bike somebody else spec'd.

His bike.

What followed were conversations, a Google video consultation, fit discussions, component choices, and plenty of excitement along the way.

The result?

A one-of-a-kind Parlee Ouray built specifically for one rider.

Because the best custom bikes don't start with inventory.

They start with listening.

May we build yours next?

📧 [email protected]
📞 901-746-8466

Parlee Cycles

Some people ride to race.

Some ride for fitness.

Some ride for adventure.

Some ride because a bicycle changed their life.

No matter your story, your pace, your goals, or your identity...

You don't need to change to fit in here.

Ride As You Are.

🏳️‍🌈 Happy Pride Month from all of us at Victory Bicycle Studio.

🔧🚲 While you’re seeing all these awesome roll across your feed, there’s a team in the back working their tails off to make it happen.

From tune-ups and flat repairs to complete overhauls and new bike builds, our service crew is working hard every day to keep Memphis rolling smoothly. ❤️

We thank them daily, and honestly, they deserve every bit of it. THANK YOU TEAM VICTORY! 👏