11/12/2019
Races 13, 14 and 15 SCCA SFR Championship 2019 — Kanga Motorsports The final race weekend of the 2019 season. New personal best lap time, great races and my highest finish yet!
PSST by BRM
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PSST = Personalized Sponsorship Sales Training. Better tools equal better results. “PSST.” It’s a tool we use to get someone’s attention.
But, how do you get a sponsor’s attention? And what do you do once you get it? These are questions we get every day. Racers at all levels need funding to go racing and keep racing. Ideally, some of that funding will come from sponsors. Bonner Race Marketing has over 25 years experience in the sponsorship industry and has worked with top teams and drivers in IndyCar, NASCAR, IMSA, and Formula One.
11/12/2019
Many thanks to everyone who joined us on the Speed Secrets Sponsorship 101 webinar last night. It was a lot of fun and you all asked some great questions in the Q&A! Can't wait for the next one!
08/19/2019
Last call. Registration closes at midnight PST and there are just a few spots left open. Get the knowledge and tools you need to get sponsorship for your racing program, or let your competition get it!
https://speedsecrets.com/sponsorship101/
08/18/2019
Hey, we all know racing is expen$ive! Why wouldn't you spend a little money learning how to spend less money for your racing? For the rest of your racing career...
Whether you're looking for a million dollar pro budget, or just want to pay less for your racing consumables, this webinar is for you.
The Sponsorship 101 webinar is live on Tuesday the 20th at 8pm EST, and will be available as a recording, and we'll include some valuable source materials, but only if you register by midnight tonight PST. Don't miss out!
08/17/2019
Want to pay less for your racing? The Speed Secrets Sponsorship 101 webinar will teach you how to build your own successful sponsorship program from the ground up. Registration closes Sunday night at midnight PST, so sign up now and don't miss out!
https://speedsecrets.com/sponsorship101/
08/14/2019
Just a reminder that our Speed Secrets webinar on sponsorship (and how to get it!) is coming up on August 20th. We'll be going a Q&A session at the end of the webinar and we'll try to get to all of your questions. Registration closes at midnight on Sunday, August 18th so don't miss out!
08/09/2019
Looking forward to this webinar with Speed Secrets. Whether you’re looking for a million dollar budget or just a discount on race tires, this webinar is for you! Sign up today!
08/02/2019
Reminder that Ross Bentley of Speed Secrets and I are doing a webinar on sponsorship on August 20th. It's specifically about motorsports but the principles apply across many kinds of sponsorship sales. Hope you'll join us!
Some topics we'll cover;
- Presenting yourself or your team to sponso
- Maximizing your value proposition to sponsors
- Identifying relevant sponsorship prospects
- Contacting your prospects in an engaging way
- Writing a proposal
- Negotiating a sponsorship
- Writing a sponsorship agreement
- Maintaining and growing a sponsorship
07/29/2019
Hey, motorsports friends and colleagues, I'm doing a webinar on sponsorship with my good friend and colleague Ross Bentley of Speed Secrets on Tuesday, August 20th. Space will be limited so register now if you don't want to miss out on some good tips to help you secure funding for your racing programs!
07/11/2019
PODCAST: Brian Bonner shares about motorsport sponsorship. We discuss new trends in how motorsport marketing deals are put together, even if you’re not a big pro racing team.
Link in bio.
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06/17/2019
A while back I spoke with my good friend and colleague Ross Bentley about motorsports sponsorship on his Speed Secrets podcast. We'll be doing an update shortly, to talk about new trends in sponsorship, but if you are curious about what we do and how we might be able to help your sponsorship quest, have a listen.
Speed Secrets Podcast: 051 – Brian Bonner: Finding a Racing Sponsor Brian Bonner joins me to talk about motorsport marketing, or sponsorship. Getting someone else to pay for you to race, or even to do track days, is like a dream come true for many. But how do you do that? Brian has worked with drivers and teams at every level, from Indy Car and NASCAR to club racing...
06/06/2019
ICYMI: By popular request, Bonner Race Marketing (BRM) has expanded our motorsports sponsorship services to clients of all kinds, from grassroots racers to top-level pro drivers/teams. If you are in motorsports and need sponsorship (and who doesn't?), we can offer you AFFORDABLE and effective services. Whether you need sponsorship sales training/consultation, or a full sponsorship acquisition program, we can handle it. We have over 25 years experience in the motorsports marketing and sponsorship field, and have worked with some of the biggest names in the business. For details email Brian Bonner at [email protected].
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