Big Impact Books

Writing a book is only the beginning.

Once your book is published, the next question is: How do you get it in front of the right people without feeling like you’re constantly promoting yourself?

That’s where a strong media strategy comes in.

Press releases, local media, podcast interviews, and other opportunities allow you to share your expertise while building credibility around your book and your message.

I especially love podcasts because they give you something traditional promotion can’t always provide: someone else introducing you to their audience as an expert worth listening to.

That kind of third-party credibility can be incredibly powerful when you’re building authority.

I loved talking about this on The Female CEO Podcast and sharing how authors can use their books to create opportunities that extend far beyond the book itself.

What does fulfillment in your career actually look like?

Sometimes it means recognizing that you have more control over your path than you think.

I loved talking with on about creating opportunities, building a career around what matters to you, and being intentional about where you want to go next.

Here’s a moment from our conversation.

Watch the full episode:
https://davidmeltzer.tv/watch-now/?video_id=0fa4caae-0f0b-4706-a6de-b39a1ba70035&cat_id=bf2494b0-d055-4455-807b-724590a5eec4&title=EP05%20-%20Guest%20-%20Melanie%20Herschorn&is_video=1

What luck to have had the chance to experience a room designed by in Toronto this summer Art Gallery of Ontario

Many professionals think the best marketing is about promoting achievements, like bestseller status or a big media feature.

Those achievements are worth celebrating, but they’re not the whole story. If your visibility depends entirely on external recognition, your brand can lose momentum once the spotlight fades.

Your book should keep speaking for you long after launch. Not as a one-time announcement, but as part of an ongoing conversation about who you serve, what you believe, and the value you bring.

Marketing rooted in your values and built around your audience creates trust. It opens doors to opportunities that go far beyond a single achievement.

If you're ready to build authority that lasts, start here:
📘 Make a Big Impact with Your Book
👉 https://buff.ly/Aori8vx

Here’s a mistake many professionals make: copying someone else’s marketing strategy.

It’s tempting to think that if it worked for someone else, it should work for you. But the best strategy is the one that aligns with who you are, what you stand for, and the audience you want to reach.

Take time to reflect on your story, your approach, and your audience’s needs. Build a strategy that reflects your unique perspective. That’s how you create authentic visibility, build trust, and attract the right opportunities.

What’s one marketing strategy you’ve tried that felt true to you, and one that didn’t? I’d love to hear what worked and what you learned.

Excited to share that I’m featured on 𝗦𝗲𝗮𝘀𝗼𝗻 𝟭𝟬 𝗼𝗳 𝗢𝗳𝗳𝗶𝗰𝗲 𝗛𝗼𝘂𝗿𝘀 𝘄𝗶𝘁𝗵 𝗗𝗮𝘃𝗶𝗱 𝗠𝗲𝗹𝘁𝘇𝗲𝗿!

I had the opportunity to join and for a conversation about the power of sharing your expertise, building authority, and creating greater impact through your work.

If you’ve ever thought about turning your knowledge and experience into something that can reach and help more people, I hope you’ll tune in.

🎥 Watch the full episode here:
https://buff.ly/nlx8f2M

Thank you to David Meltzer and the Office Hours team for having me!

Even the most brilliant book can fall flat if it’s marketed poorly.

One common mistake is making your marketing all about the book. Your audience connects with people, not products. Share your ideas, your experiences, and your perspective. Let your book support your message, not replace it.

Another mistake is copying someone else’s strategy. What works for one author may not work for another. Your marketing should reflect your brand, your voice, and the audience you want to reach.

And while achievements like bestseller status are worth celebrating, they’re only one piece of the puzzle. Long-term authority comes from consistently sharing valuable insights and building meaningful relationships with your audience.

If you want to build a book that supports your brand long after launch, start here:
📘 Make a Big Impact with Your Book
👉 https://buff.ly/Aori8vx

Three myths that keep smart professionals from writing their signature book:

1. “I don’t have time.”

You don’t need to clear your calendar. You need 30 minutes a day and a system that turns your expertise into a structured outline. Tools like voice notes and batching your ideas make it easier than you think.

2. “I don’t know what to write about.”

You already share your expertise every day through conversations, meetings, presentations, and client work. The key is shifting your mindset: your book isn’t about everything you know. It’s about solving one clear problem for one specific audience.

3. “A book isn’t for someone like me.”

If you’ve ever thought, “I wish more people understood how I work,” or “People keep getting this wrong,” then yes, a book may be exactly what you need.

What’s the biggest belief that’s been holding you back from writing your book?

“You don’t need a bestselling idea. You need a useful one.”

Many professionals get stuck thinking their book has to be groundbreaking to be worth writing.

But the truth is, your best book idea might be the one you explain every week to clients, the process you guide people through, or the questions you answer over and over again.

That kind of clarity is valuable.

A great book doesn’t have to impress everyone.

It just needs to serve the people who are already looking for someone with your expertise.

Most professionals have more book ideas than they realize.

Start by answering this:
What question do you answer so often that it deserves its own chapter?

That one question could become the foundation of your signature book.

Take a minute. What's your answer?