CX Brands

Two events. One Smoky Mountain season. 🏔️🧡

📍 Xcel Gatlinburg
January 23–24, 2027
🌎 USASF Worlds Bid Event

📍 The CheerExpo Pigeon Forge
February 20–21, 2027

Two incredible weekends, two unforgettable destinations and twice the fun! Make it a double and join us for BOTH.

Register today at RegChamp.com

200 EVENTS 🤯🔥

CX Brands is so proud to be part of The Prime Alliance! More locations, more opportunities, and more unforgettable experiences for athletes, coaches, and families across the country.

MotUS members receive 15% off all 200 events! Join today at JoinMotUS.com.

We’re just getting started. Join The Movement.

We’re so excited to be nominated for the Game Changer Award at the Cheer & Dance Novas! ❤️‍🔥

CX Brands has always been about creating better experiences for athletes, coaches, and programs, so this one feels really special to us.

If you’ve loved being part of a CX Brands event, we’d be so grateful for your vote.

Vote here: https://www.joinmotus.com/vote

Thank you for supporting us, cheering us on, and being part of what we’re building. 🫶

Go beyond the score sheet. 👀🌎

At all 4 of our World Bid Events, teams competing on the USASF Worlds Scoresheet will have access to ONE-ON-ONE routine reviews designed to give coaches valuable feedback as they prepare for The Cheerleading Worlds.

More insight. More opportunities to improve. More value from your event weekend.

📍 XCEL Nationals - Gatlinburg, TN January 23-24, 2027
📍 Excite Nationals - Atlanta, GA January 30-31, 2027
📍 CheerX Grand Nationals - Dallas, TX February 20-21, 2027
📍 The CheerExpo Nashville Nationals - Nashville, TN March 6-7, 2027

The lights. The energy. The athletes. ✨

There’s nothing quite like CX Brands where every performance, every celebration, and every moment feels BIG. 🔥

This is what competition day is all about. ❤️

Turns out, cheer is kinda chic.