Self-propelled gear since 1985. Ultimate Direction works with athletes to create the best trail gear and apparel for every runner.
From hydration vests and belts to Fastpacks, and from jackets built to take on the toughest ultras to bottoms with built-in water bottle storage.
08/28/2026
Go farther for less this Labor Day.
The Ultimate Direction Labor Day Sale is here with 25% off sitewide, plus up to 50% off sale apparel.
Gear up for the miles ahead with hydration, packs, apparel, and running essentials built to keep you moving.
We’re running into the long weekend with a whole lotta savings. Stock up on discounted items before peak season hits. Up to 50% off select items from now until February 19th.
03/01/2024
We're kicking it into high gear! We've got four NEW products coming out next month providing an elevated style and design to fuel your run! We're excited to introduce two new handhelds and two new vests to our lineup. Stay tuned for more news coming soon 🔥
02/26/2024
“Only those who will risk going too far can possibly find out how far one can go.” ~ T.S. Eliot
Running is a journey that starts and ends with you. Wherever you are on your journey, we're with you on the trails, pounding tarmac, and chasing summits.
02/23/2024
We've got BIG things on our horizon! Can you guess what's coming next month? Here are a few hints:
Contoured fit that moves with you 🏃
Upfront storage for easy access 📱
Standout design that will catch your eye 👀
It's the whole kit and caboodle 🧳
02/21/2024
Breathing is necessary for all endurance activities, and that's why we're proud to support our athlete, Tara Warren, for the 5th year in a row as she leads Running Up For Air-Malans Peak as race director!
Taking place this weekend, participants will run up and down Malans Peak (~6 miles, 2300' gain) in Utah for 3, 6, 12, or 24 hours! Not only are they completing this intense endurance course, but they're also fundraising to fight for improved air quality and a less polluted world 🙌 They already have a record-breaking 135 sign-ups and have raised nearly $40,000 for this important cause! Want to join in on the fun? Sign up for the race or donate here: https://malans.upforairseries.org
📸 &
02/05/2024
GOOD LUCK to our athlete, Ryan Montgomery running the Black Canyon Ultras 100K this weekend 🙌
Plus, we have a few familiar faces volunteering and crewing at the race, including UD athletes Callie Vinson, Jacky Hunt-Broersma, and Jason Schlarb. We'll be tuning in LIVE with Jason starting Saturday, February 10th. Check our stories for real-time trail updates. See you in the Desert!
02/02/2024
Let's hear it for Justin Simoni, who will be tackling Old Man Winter Rally this Sunday 👏 We're rooting for you and all the runners and cyclists out this weekend!
01/31/2024
What jacket is best for your winter adventure?
As you hit the trails in less-than-ideal conditions, you may opt for a top layer to keep you warm on your run. Depending on your climate and training regimen, you may need a lightweight wind shell or waterproof rain jacket. Check out our guide to see which top-performing running jacket is right for you.
01/25/2024
"If I could only have one pair of winter gloves, these would be it." – Believe In The Run
Why do the editors at Believe in the Run love our Ultra Flip Glove? "The gloves are well-insulated and have the fingertips you can actually use with touchscreens. When I head out the door, I like to keep my hands as warm as I can. I'll start with the mitt out, and as my body heats up on the run, I'll tuck the mitts away. With other gloves, my hands would be cold until the blood started pumping."
Thanks for the awesome review, Thomas! Check out the full review and all his favorite gear here: https://bit.ly/3SvNmtW