Kids' participation in sports, exercise and active play has declined to unacceptable levels. Something has to be done to get the world of the couch.
Follow Paul, Jacqui and Ben Brown as they travel the globe experiencing 50 sports in 50 weeks in 50 iconic locations with 50 of the greatest champions, mentors and enthusiasts, all to inspire kids and their grown-ups to get off the couch and into life. October 16, 2014, Australian health and fitness identities Paul and Jacqui Brown took their 9 year old son Ben on a global mission to promote sport
s and healthy lifestyles to kids and their grown-ups everywhere. Their mission is to experience 50 Sports in 50 Weeks, visiting 50 of the most iconic locations around the globe and learning about each sport from 50 of the greatest athletes, champion teams, sporting legends and role models they can find. (Mentors)
Each champion mentor or team will take the Brown’s through an introduction to their sport with a training session or two so they can understand the fundamentals. Wherever possible they’ll also experience the sport at a more competitive or elite level as a spectator, cheering on their heroes at major events. Along the way they’ll visit schools, with inspiring “Get it Right” talks to kids and their grown-ups, designed to help families make sports and activity a regular part of life, along with healthy eating tips and playful games so the lessons last a lifetime. Our athletes, teams and mentors are invited to join in when they can. Such a unique and exciting project will create quite a buzz and we will harness the power of conventional and social media to help spread the word and increase the reach and effectiveness of our feel-good message to all corners of the globe. Where and when does it all happen? It all started on the Gold Coast, Australia on October 16, 2014, then continues to over 35 countries including all across Europe, Ireland and the UK, the USA and Canada, Central and South America, Asia, Oceania, Africa, the Arctic Circle and the Middle East. Please join us - Like this Page, spread it to all your friends and contacts and get as many people to be as passionate about keeping kids active as we are. Together we will get the world of the couch, one sport at a time
