SimBlacks

SimBlacks is heading to Chrome Showcase 2026, and we're looking for the right partners to come along with us.

Chrome Showcase is New Zealand's premier automotive lifestyle event, running October 3–4 at the Auckland Showgrounds. Over the weekend, thousands of car enthusiasts, families, and lifestyle fans will come through the gates to check out everything from Elite show cars and Supercars to Speedzone, the 4x4 Outdoor Expo, live entertainment, and a packed Trade Zone.

It's exactly the kind of crowd that lines up with what we do at SimBlacks, and we think there's a great opportunity here for brands who want to get in front of that same audience, whether that's exhibiting alongside us, sponsoring an activation, or teaming up in some other way.

If your brand is automotive, motorsport, or lifestyle-focused and you'd like to explore partnering with SimBlacks at Chrome Showcase, we'd love to hear from you. Send us a message or email [email protected] and let's talk about what a partnership could look like.

More on the event here: https://chromenz.co.nz/showcase

We're Bringing Virtual Motorsport to the Chrome Showcase

We're excited to announce our partnership with Premier Events to bring a Virtual Motorsport Competition to the Chrome Showcase.

At SimBlacks, we're thrilled to bring our premier fleet of motion and esport-level rigs to the event for a celebration of virtual motorsport delivering the thrill of real cars in the most realistic form, virtually.

Highlights
Porsche Cup Hot Lap Shootout – Race for the fastest lap and a chance to win big prizes
Motion & Esport Rigs – True-to-life racing dynamics
Virtual Reality Racing – Immersive, first-person track experience
Drifting Challenges – Put your car control to the test
And much more

"New Zealand has a strong motorsport and sim racing community, with some of our drivers ranked in the top 1% in the world virtually. Sharing this passion with the rest of the enthusiasts at Chrome is super exciting. We're excited to team up with Premier Events and bring our rigs to the Chrome Showcase, it's about giving fans the thrill of real cars in the most realistic virtual form," says Stefan Adams, SimBlacks.

We can't wait to see you at the Chrome Showcase come put your skills to the test on our rigs.

Sim rigs = instant gravity. 🏎️⚡

Drop one into any activation and watch what happens... A crowd forms, phones come out, everyone's waiting their turn. That's the difference between people walking past your brand and people stopping for it.

More time on-site. More engagement. More reasons to remember you.

SimLab P1X Pro — the chassis behind every rig we build.

Heavy-duty aluminum, zero-flex frame, built to handle the strongest direct drive wheels on the market. Dedicated mounting for your wheelbase, shifter, handbrake, and monitors — fully adjustable to fit your setup, not the other way around.

Finished in a textured matte black powder coat that looks premium wherever it sits.

This is why it's our go-to platform for every serious sim racer who walks through our doors. 🏁

https://simblacks.co.nz/product/simlab-p1x-pro-sim-racing-cockpit-front-mount/