Cover Athletes

Designed and manufactured in Aotearoa 🇳🇿

Before a single product reached the market, there were dozens of prototypes, countless refinements and rounds of player feedback.

We set out to build something stronger, safer, and more comfortable.

Protection that moves with you, absorbs impact and gives players confidence at the crease.

From early concepts to the final product, every decision was tested with one question:

Would players actually want to wear it?

Now it's in the hands of players around the world and performing exactly as designed.

Made locally, trusted globally 🌎

www.coverathletes.com

Cover was founded with a simple idea.

Give players the confidence to perform.

Co-founded by Kane Williamson, Cover was created because we believed protection could be better.

As word spreads, more players are making the switch to Cover 🏏

Now trusted by some of the best players in the game 🌏

www.coverathletes.com

Williamson

We've been blown away by is how many players are making the switch to the Cover Jockstrap.

The feedback is consistent:

⚡Quick to fit | On in seconds and ready to go.

🎯 Adjustable straps | A personalised fit that can be easily dialled in for comfort and security.

🔒 Stays where it should | Secure protection that moves with you, not against you.

✨ Premium materials | Built from high-quality materials that feel better, perform better and last longer.

Thanks to everyone who's made the switch and shared their feedback with us.

We didn't set out to make another guard.

We set out to build a solution that could withstand the speed, power and demands of the modern game.

That meant putting our products through relentless impact testing and everything else currently out there.

Pushing beyond existing standards to understand exactly where protection fails and how it could be improved.

Every design decision was tested, refined and tested again, until we arrived at something athletes can trust when it matters most.

www.coverathletes.com

The Home of Cricket 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇳🇿

As the Blackcaps take on England at Lord's, we're incredibly proud to see Cover being worn by players at the most iconic venue in the game.

From club grounds to international arenas, our mission has always been simple: help players feel more confident when they take to the crease.

Good luck to both teams and here's to a great series 🏏🏆

We designed our products with protection as the priority but it only works if athletes actually want to wear it 🏏

Our materials are engineered for durability, comfort and resistance 🛡️

The shape is low-profile and follows the body so it sits naturally, staying stable through movement without bulk.

Designed to perform in the moments that matter.

Trusted and worn by players at every level 🌍

https://coverathletes.com/pages/research-development

Built to perform together 🤝

The Cover Core Cover + Jockstrap were engineered as one complete protective system.

Designed for fast, easy setup, you can get protected in seconds and stay focused on the game ahead.

Delivering a locked-in fit, lightweight comfort, and elite-level protection without the bulk.

Trusted by athletes who expect more from their gear, the Cover system is redefining what modern protection should feel like.

🏏 Premium comfort
⚡ Performance-first design
🛡️ Protection that moves with you

www.coverathletes.com/products/core-cover-jockstrap