Nova Efficiency

I've never cold pitched a client in my life. Not once.

Every single client I've ever worked with came to me through one of three ways. They saw my content. Someone told them about me. Or we connected and it just clicked.

No cold DMs. No "I noticed your business could use some help" messages. No awkward sales calls where I try to convince someone they need me.

That's not how I work. And honestly, it never felt right to even try.

For the longest time I thought something was wrong with me. Every business coach out there tells you to go find your clients. Reach out. Be proactive. Hustle. "Your dream client isn't going to fall into your lap."

Except... they kind of did. Every time.

Not by magic. But by being visible. By showing up consistently and sharing what I think, how I work, and what I believe in. By building real connections instead of collecting leads.

The clients who find me that way are always the best ones. Because they already know who I am before we ever speak. They've read my posts. They've seen how I think. They already feel the fit before they send that first message.

That's not luck. That's trust, built one post at a time.

I don't chase. I attract. And the people who show up? They're exactly who I'm meant to work with.

How did your best client find you? I'd love to hear it. Tell me in the comments.

Nova Efficiency is a front operation run by a solo operator known only as "The Parallel."

She infiltrates small businesses, gains access to their inboxes, internal communications, and daily operations, then systematically takes control of their schedules, their customer contact, and their admin infrastructure. All of it. Gone. In her hands.

She works in tiers. The deeper you let her in, the more you depend on her. By the time you reach Peak level, she knows your systems better than you do. Leaving is not really an option anymore.

She calls it the Parallel Systems Method. The authorities call it something else.

Her clients think they're "reclaiming time." What they're actually doing is handing over the keys.

She operates out of Almere. No public office. No fixed hours. Just results, delivered quietly, with a smile.

Some say she's also running a second operation under the name . Nobody talks about what goes on there.

If you need to find her, she's on LinkedIn. Posting every day. In plain sight.

That's how confident she is.

Yesterday my husband said: "If we go look at that apartment tomorrow, they're not going to ask who we're visiting. They're going to ask if we're checking in."

We're visiting my mum's new place in a care facility today.

Why did he say that?

Well, he's been walking around with a frozen shoulder for over a year. Last week he added a calf injury to the collection. And me? I missed a step yesterday and went down on my knee. Resulting in a lovely scrape that rubbed against my trousers with every step.

So yeah. Two slightly broken people walking into a care home. They're definitely going to offer us a room.

Happy mondy everyone. We're off to "not check in." 😅

Working from home sounds glamorous until you realise your colleagues are cats.

One sleeps on my keyboard during every important email. The other one sits behind my screen and judges my every decision.

They don't contribute to meetings. They don't meet deadlines. They do knock things off my desk at the worst possible moment.

But I'll tell you this. They've never once sent me a passive aggressive email. They've never scheduled an unnecessary meeting. And they always show up on time for lunch.

Honestly? Best colleagues I've ever had.

Do you have a furry coworker? Show or tell me in the comments. I want to see or hear about them.

Image: A throwback to my OG coworker Luna. Coming up from under my desk to check on me and demand attention. I now have 3 others but she will always remain my OG! 🤍💝

"Myrhona, you should niche down. You can't keep it this general!"

Advice that I've been given a lot. A LOT. And that I've mostly ignored.

Not that it was wrong. It is smart because it makes content writing a lot easier. But it never felt right for me.

I love seeing the back end of different types of businesses. In general lines they are all the same but the business owners, clients, products and services aren't. And that's what makes it interesting and fun for me.

I've had photographers, bookkeepers, trainers, coaches, recruiters, jewelry makers, tax advisors and foundations as clients and I love and loved working with each of them.

Each business and business owner gives me new ideas, new skills and new knowledge.

Do I have a preference? Not really. Will I niche down? Never!

What business advice have you been given that you completely and intentionally ignore? Drop it below.

WANTED

2 to 3 entrepreneurs who actually want to enjoy this summer.

You know who you are.

You're the one who takes your kids to the beach but keeps one eye on your phone. Who promises a fun day at the Efteling but sneaks in "just one email" while waiting in line. Who books a holiday but packs the laptop "just in case."

This summer I'm looking for 2 to 3 business owners who are done with "just in case" and ready for "just relaxing."

Here's the deal. You let me into your inbox and your operations before the summer starts. I learn how your business runs. I get to know your clients. (Maybe even setup or fix an automation or 2) And when July hits, you go. Really go.

Beach with the kids? Go.
Efteling without checking your phone? Go.
A full week away without that knot in your stomach? Go.

Your inbox is handled. Your clients are taken care of. Your business doesn't skip a beat.

No big contracts. No complicated packages. Just the right support so you can actually be present this summer. With the people who matter most.

Only 2 to 3 spots. Because I want to do this properly, not spread myself thin. (And because I want to enjoy the summer with my own family too.)

Interested? Drop a ☀️ in the comments or send me a message. Let's get you summer-ready.

Every Friday I do something that takes me 15 minutes. And it's probably the most valuable 15 minutes of my entire week.

I call it my weekly review. Nothing fancy. No app. No complicated system. Just me, a cup of tea, and 5 questions.

Let me walk you through it.

I always start with: what did I actually get done this week? Not what I was busy with. What I finished. There's a big difference. Most weeks you'll realise you were busy all the time but completed less than you thought. That's not a failure. That's information.

Next: what didn't get done and why? Not to beat myself up. But to see the pattern. Was it because it wasn't a priority? Because something else took over? Or because I've been avoiding it? Be honest here. That's where the gold is.

Then: what surprised me this week? An unexpected client request. A task that took way longer than expected. Something that went smoother than planned. These surprises tell you where your systems are working and where they're not.

After that: what's the one thing that would make next week easier? Not ten things. One. Maybe it's prepping your client emails on Sunday evening. Maybe it's blocking two hours for deep work. Maybe it's finally setting up that email template you keep writing from scratch. One thing. That's enough.

And finally: what am I carrying that isn't mine to carry? This one is the game changer. Sometimes we spend an entire week on something that should have been someone else's responsibility. Or something that didn't need to happen at all. Let it go.

15 minutes. 5 questions. Every Friday.

It won't change your life overnight. But after a month of doing this, you'll start seeing exactly where your time goes and what needs to change.

Try it this Friday and let me know what you discover. Drop a ❤️ in the comments if you're going to give it a go tomorrow.

"Myrhona, how come you have such a broad knowledge bank?"

Someone asked me this last week during a conversation and it caught me off guard. Not because I didn't know the answer. But because I'd never really thought about it. It just... is.

But it got me thinking.

When I started working after school, it was in the business travel industry. Started as a consultant, worked my way up to account manager. From there I moved to a tour operator specialising in custom trips to Canada. Through those jobs I learned about airlines, ticket constructions, camper rentals and so much more.

Then I switched completely and went into financial services. A world apart from anything I knew. After 9 years there, I was preparing and holding AGMs, drafting powers of attorney, board and shareholder resolutions. Managing and setting up complex banking systems, providing training and being team lead. (and that's probably not all)

After leaving corporate, I didn't stop learning. Not even close.

Through my clients and my own business, I learned what it takes to be an entrepreneur. Learned what coaches need to run their practice. Assisted with payroll ex*****on, HR basics & bookkeeping. And learned how to file for long-term care provisions under Dutch healthcare law.

And if all that wasn't enough, I started assisting on virtual live interactive courses with 50 to 300+ participants. First handling the stats. Then as a breakout room manager, presentation manager. And now I'm the right hand of the trainers as their online operations manager, managing their team. In that role I've also received training on coaching and expanded customer service experiences.

The crazy thing? I'm not even close to being done learning. I love it.

And that's exactly why I work with so many different types of businesses. Why I don't want to niche down. Every client teaches me something new. Every industry adds to what I can bring to the next.

And these are just the things I've picked up through work alone.

So to answer the question: how come I have such a broad knowledge bank?

Because I never stopped being curious.

What's the most unexpected skill your work has taught you? Tell me in the comments. I'm curious.

Ja, je leest het goed. Dit is in het Nederlands. Speciale gelegenheid.

Want deze post is speciaal voor mijn mede vrouwelijke ondernemers in Almere en omgeving.

Ik merk dat ik online veel in contact kom met ondernemers over de hele wereld. Maar de vrouwen die hier om de hoek zitten? Die ken ik nauwelijks. En dat is eigenlijk best gek.

Dus ik gooi het erop.

Ik zoek vrouwelijke ondernemers in Almere en omstreken die zin hebben om af en toe online te sparren, ervaringen te delen, samen te denken of gewoon even te klagen over hoe het is om alles zelf te doen. Geen verkooppraatje. Geen dure masterminds. Gewoon contact.

Het maakt niet uit of je net bent gestart of al jaren bezig bent. Of je nu diensten levert, producten verkoopt of iets moois maakt en verkoopt. Iedere ondernemer is welkom! 💝

Een WhatsApp groep, een maandelijks online kopje koffie, online co-working, iets simpels.

Het enige wat je hoeft te doen is een 🙋🏼‍♀️ in de comments te droppen of mij een berichtje te sturen. Dan gaan we kijken wie er nog meer in de buurt zit.

En voor mijn internationale volgers: don't worry, next post will be English . This is just a little local moment. 😉