20 years down and the next 20 already sound inspiring.
From heartfelt wishes to bold hopes for what’s next, this space became a home for conversations about the future.
Believe India • 20 Years Celebration • Future of Music • Creative Community • Artists • Music Industry • Innovation • Next 20 Years
Believe
We are one of the world’s leading digital music companies. Believe is one of the world’s leading digital music companies. www.believe.com
Our mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,650 employees in more
25/08/2026
Inside AMI South residency in Goa✨
A week of songwriting, mentorship, and collaboration and getting to know each other deeply - here’s what it looked like. 🎶🎶
(AMI South, South Indian music, Indian independent artists, emerging artists India, Tamil Nadu artists, Kerala artists, songwriting, music mentorship, artist development, independent music India, music discovery, Indian music ecosystem)
When artists grow, the whole music ecosystem moves forward✨
That’s the idea behind AMI South, a 3-week journey bringing together emerging artists from Tamil Nadu and Kerala through masterclasses, songwriting sessions, mentorship, and a live performance showcase.
Together with Amplify Music Incubator, the Believe ecosystem, TuneCore India and Think Indie, supported the first edition of AMI South, creating a space for artists to learn, connect, create and take their next step.
What do you think the next generation of music needs more of? Tell us below👇
AMI South • South Indian music • Indian independent artists • emerging Indian artists • emerging South Indian artists • independent music India • upcoming artists India • artist development India • music mentorship India • songwriting India • music discovery • Indian music ecosystem • new music India • Tamil Nadu artists • Kerala artists
this song waited 3 years for its main character moment.
worth it tbh👀
O Sanam, Akhil Sachdeva, O Sanam trending, Akhil Sachdeva songs, viral Instagram song, trending reel audio, Hindi love song, romantic song, Instagram trending music, FYP songs
Which one are you hitting play on first? And which album do you think deserves to be on Part 2? 👇
22/06/2026
Drop your thoughts below. Your answer might be exactly what another artist needs to hear today👇
Every independent artist has felt it.
The pressure to go viral.
The obsession with numbers.
The endless comparisons.
The fear of being “too late.”
But the artists who build lasting careers aren’t the ones who worry the most — they’re the ones who keep creating, learning, and showing up.
Jackpot continues its winning streak✨
Jackpot, Cheema Y, Bermuda Triangle, Punjabi music, Punjabi hip hop, Cheema Y songs, trending music, Punjabi artist, music discovery
09/06/2026
A new generation artist. A growing global audience. A journey that’s only getting started.
continues to redefine what a modern artist can achieve building a powerful presence across both independent and mainstream music while connecting with audiences worldwide.
Swipe through to witness the rise →
02/06/2026
just 6 weeks in and it’s on your feed, in your reels, in your shorts, and probably stuck in your head too😌✨
Bangles, Bangles song, Sanju Rathod, Isha Malviya
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