The Simplified Social Media With Karen McCarthy

A little love letter to doing business your way 💛💛💛

Here’s all I really want you to take from it: the business model that’s right for you exists, and it’s the one built around your actual life, not the advice everyone was handing out when you started.

Because every business model CAN work.

The question is - what’ right for you right now, at this stage of your life?

And that’s the question we answer in The Simplified Marketing & Sales Intensive 🪄

If you’re doing all the things and the model you’re running (or pieces of it) still doesn’t feel like it fits - that’s usually a strategy gap, not a you gap.

The Simplified Marketing & Sales Intensive gives you one full month with me to look at your whole business, where we create your six-month roadmap, aaaand you get a full month of 1-1 support through Zoom calls and Slack support to actually implement it.

💛Comment INTENSIVE and I’ll send you the link to lock the price (-€100!) in before Sept 1st! 💛

Sometimes you just need to sit down with a human.

Don’t get me wrong - I LOVE learning from digital courses.

But when you work on your own, you can get so in your own head about things - you can’t see the wood from the trees 🫠

You’re just too damn close to your biz to find the gaps holding you back.

You have an idea of what you want to do, but you don’t want to waste more time and energy on something if it’s not the right move for your biz 🤪🤪

Being able to take a step back from the biz and sit down with someone who lives and breathes marketing and sales (that’s me!) will get you so much more clarity, momentum and results that waiting another 6 months while you try to figure it all out on your own.

Up until now, I’ve only offered this service with 1 call and 2 weeks of support.

And the results have blown me away.

How much we can get done in those 2 weeks is unreal. ‘Best investment I made for the entire year’ one client told me 🥹

So I thought, what would happen if I DOUBLED that support and time together?

How much more could we get done together in TWO calls and a full month of support?!

But I didn’t stop there - I decided to create a Tool Kit to go with the intensive.

Built up of the 3 key areas every single solopreneur Ive worked with to date has needed from me:

🤓a tool to decode who their ideal client is and how to speak to them
🪄a sales page conversion master class
🤯a crash course in how to create content that converts using the buyer journey

And it’s live - right now - AND if you book it between now and Sept 1st, you’re locking in a €100 discount too! 🎉

Comment/DM INTENSIVE for the full details!
💛💛💛

When was the last time you got to work ON your business? 🧐

If you’re like any of the solopreneurs I’ve worked with over the last decade, I’m willing to bet that it’s been a while! 🫠

Because that’s the nature of being a solopreneur.

You are wearing SO many hats - admin, accounts, customer service, customer delivery, social media….

The list is endless and what usually happens is the big picture work gets pushed to next month, and the next month.

It can be really frustrating because suddenly it’s 6 months into the year and you are not where you thought you would be - and it’s because that bigger picture stuff keeps getting bumped.

So what if we could change that? 👀

What if we could block a month together where we could bring forward the tasks that will move your business forward - the offer suite work, the restructuring of how you run things - how you spend your time, the sales and marketing work to increase sales without increasing your hours.

Marketing and sales are everything when you are self employed, but not every self employed person has a background in them - so even when you DO get the time to work on them - you’re not sure you’re making the right moves.

Well, let’s fix that together inside my Simplified Marketing & Sales Intensive 💛

This is where you and I work together on your business ⬇️

🎉We look at your offers, your sales funnels, your content and we optimise.

🎉We find ways to bring you the right people to your offers and we make sure those offers are converting for you.

If that sounds like the missing piece for you right now, DM or comment INTENSIVE and I’ll send you all the details

PS price goes up in September, so right now you’re getting it at the lowest price it will ever be at!

The smoke alarm that hijacked my to do list! 😬

It was Tuesday and I had GREAT plans for the day.

But they all went out the window when that HIGHLY annoying BEEEP kept yelling at me every 30 seconds 🤪

And isn’t that just the perfect way to describe life as a solopreneur?

You have the plans, you have a to do list, but client work, admin, accounts - you name it - they’re your beeps!

You know the more time you can work ON your biz the faster you’ll grow, but…the beeps!

That’s what I LOVE about my Marketing and Sales intensive.

You get more done with me in a month than you would normally get done in a YEAR - because you actually have a supportive space carved out for you, the accountability you need and the structure to get things done.

It’s all built around what marketing and sales help you need right now.

That could be…
✨Your messaging in your content
✨The positioning of your offers
✨Your sales funnels and systems
✨Or setting up and optimising your ads campaigns

I look at it all, find the blocks you have and together we break them down, one by one.

And having me in your corner for the full month means you get to actually implement the work in real time AND get my feedback on it.

This kind of 1-1 intensive is often the missing piece for a lot of solopreneurs and I love that I get to help them break through and work ON their business in real time.

If this sounds like the missing piece in your biz too, comment INTENSIVE and I will DM you the details

Ps - you have two more weeks to lock in the lowest price this offer will ever be at!

Any questions, let me know 💛(but no questions about smoke alarms - I don’t know anything about them!🤪)

Time is the most precious resource we have and as solopreneurs - it can get eaten up pretty quickly! 👀

We are wearing all the hats - mastering all the job titles.

And you know what I hear from 90% of the solopreneurs I work with?

‘It’s the content and the marketing side that takes me AGES’.

It’s one small (and important) part of your biz, but it seems to suck up all your time!

But what if you’re trying to fix something that isn’t broken?

What if your content is actually great, but your sales page is letting the team down?

Or you might not have a content strategy that works for you and that’s why it’s taking you so long.

Whatever the block - the truth is you are just too close to see it when it’s your business,

Aaaand - marketing and content was never your zone of genius - and that’s ok!

And the worst thing would be spending that limited time and energy you do have on the wrong thing. 🙈

Sometimes what you really need is to sit down with another human - one who’s zone of genius IS marketing and sales, and get them to look at your business.

To see what’s actually working well for you, what needs to go and what you could improve.

To create a proper plan around YOU and your business to get you off the busy treadmill and into structured growth.

Well - that’s what my Simplified Marketing & Sales Intensive is made for 🎉

It is now LIVE! And if you sign up before September you’re going to lock in the lowest price it will ever be!

💛Comment INTENSIVE and I will send you all the details 💛

Post the content!

Whatever you think about AI - it’s done us all a favour - perfectionism is out the window!

👩🏼‍💻Spelling mistakes?
🤖Definitely not AI!

👩🏼‍💻Less than perfect photos?
🤖Definitely not AI!

👩🏼‍💻A reel from your car without the perfect lighting?
🤖Definitely not AI!

I’m not anti AI - but I am pro human, and the more human your content can be the better it lands with your audience. And throwing perfectionism out the window is a very good start!

So this is your permission slip to stop waiting to figure it all out.

Half of the figuring it out comes from taking action. Even if that’s messy action.

Embrace your typos and poor lighting and let them be proof that you are a real human!

Post the damn content! 💛

Number 2 was a hard decision for me 🙈

I was sitting with that decision for almost a year.

OBA was amazing - I go to work with some of the most INCREDIBLE solopreneurs.

And it was a scalable offer. It was set up right, had the right systems and gave me space too

BUT…. that all changed in 2025 when I needed more than just ‘space’.

I went through grief and I needed to pull back, and that’s when I realised.

I built an offer in my 30’s that worked when everything was going well in my life.
I never imagined a day would come that I wouldn’t be able to show up.

But that day came in my 40’s when grief came knocking at my door.

And I realised if I wanted a biz that supported me and my clients - even when life was throwing curveballs at me, I needed to make some big changes.

So earlier this year I closed my signature program (& highest income generator!) OBA.

And now? I’m working on new offers.

My goal is to create these mini programs that completely and thoroughly solve every problem a solopreneur faces when it comes to marketing. (Like my €5 ads course)

I want to make your marketing and online selling so simple - so you get to spend time on the parts of the business that you love.

Here’s to the next era! I’m excited for it! 💛

PS if you have a marketing problem you need to solve - comment or DM about it and I’ll see what I can create for you!