17/09/2026
I could have literally earned a PhD in diet culture maths.
A super annoying place where you spend your day adding up calories (or in my case, Weight Watchers points) to figure out exactly how much leeway you have to eat the “naughty” stuff later.
And while I didn’t have the words for it at the time, this kind of “food noise” was my bread and butter.
Whether I was having breakfast, wondering if the crunchy nut cornflakes with skimmed milk (super low WW points, don’t you know) would tide me over until lunch.
Or in an 11am meeting trying to shut my rumbling tummy up.
Or figuring out how much wine I could have that evening (I NEEDED it after a stressful week, okay?) if I was super careful during the day…
It took up way more brain space than I was ever able to admit to myself.
And while I used to think that the food noise was the exact reason I couldn’t seem to “keep it together”, it wasn’t until I actually gave up dieting that I realised it was actually the dieting that was CREATING it in the first place.
The more I doubled down on counting points, the more my brain seemed intent on never shutting the f*ck up about food.
So what changed? I just realised that I couldn’t spend the rest of my life doing this.
And I stopped.
At first - fu***ng terrifying. Because after years of using rules to decided what, when and how much you’re “allowed” to eat, taking the rules away doesn’t magically mean you start trusting yourself again.
But the more I paid attention to what was actually going on (real hunger, stress, tiredness…was I just reacting to a day of trying to “be good”), the more I learnt to respond to my needs.
And that’s the bit I’m about to help you with inside DITCH THE DIETS.
Because giving up dieting is one thing.
Trusting yourself without it is another.
Together we’ll start building that trust by learning to recognise your own reactive patterns and creating enough space to respond differently.
So food doesn’t have to be an endless equation you’re constantly trying to solve.
DM or comment DITCH and I’ll send you the details.