Rewired Coaching

I lost my identity

Here is a picture of me expanding into my 3rd fitness studio.

After the success of my business, I made the big jump to go bigger into my third studio, offering classes alongside my personal training.

I was full of hope, excitement and energy. I was ready to give it everything I had.

Within 3 months, we had built a strong community, the classes were full and I was fully booked with PT clients.

Things couldn’t have been going better.

Then one day, I walked into the gym and the roof was leaking in multiple areas.

Within weeks, the building was flooding.

Long story short, the building became unsafe. With a lack of support and being stuck in a difficult situation, I ended up in financial difficulty and eventually had to close the gym doors.

The embarrassment, guilt and shame were overwhelming.

And I lost something I never realised I had attached to that building…

My identity.

I stopped recognising myself.

For the next 12 months, I worked in a job that was not suited to me. With ADHD, I struggled in environments where I had no passion or purpose.

I went from inspiring people and changing lives to becoming a shell of myself.

And the strangest part?

I became the client that needed me the most.

I stopped training.
I gained nearly 2 stone.
My confidence disappeared.
My mental health suffered.

Until eventually, I had a moment of clarity.

I had a bad turn one night and with reflection I realised something…

Rewired Coaching was never the building.

It wasn’t the equipment.
It wasn’t the sign above the door.
It wasn’t the classes.

Rewired Coaching was me.

The brand wasn’t the building.

The brand was who I was, what I believed in and the people I helped.

So I quit my secure job and decided to rebuild & take a chance on myself again.

I lost the weight.
I started training again.
I rebuilt my body.
And I joined PureGym in Rhyl to prove to myself that I didn’t need a studio to be a coach.

Six weeks later, I’m fully booked again.

And honestly?

I found my identity again.

But this time, I understand something I never did before.

Don’t tie your identity or self worth to something external.

A business can fail.
A relationship can end.
A job can disappear.
Money can come and go.
Your circumstances can change overnight.

But none of those things determine who you are.

If you build your entire identity around what you have, what you achieve or what other people think of you, eventually you’ll realise how fragile that foundation is.

Build your identity around who you are, not what you own.

Because sometimes losing everything you thought defined you…

is how you finally find yourself.

What does being a dad mean to me?

For me, it means having a reason to keep becoming a better version of myself.

Being a dad has changed the way I look at strength.

It isn’t just about how much you can lift, how lean you are or how you look in the mirror.

It’s having the energy to run around with your kids.

It’s being able to carry them when they’re tired.

It’s having the confidence to be present.

It’s setting an example that looking after yourself isn’t selfish but a priority.

And, if I’m being honest, there have been periods in my life where I’ve struggled to look after myself and lost sight of what is important.

The guilt of being too tired to play with toys with my daughter or play football with my son can cripple me.

I’ve had times where my motivation disappeared, my head wasn’t in the right place and I lost sight of who I was and wanted to be.

But having children gives you a reason to keep going and trying to become better.

They don’t need a perfect dad.

They need a dad who’s there.

A dad who has energy.

A dad who looks after his mind and body.

A dad who shows them that it’s never too late to make a change.

And that’s something I try to bring into my personal training too.

Because I don’t want to simply help someone lose weight or build muscle.

I want to help people become someone they’re proud of again.

Maybe you’re a parent who has spent years putting everyone else first.

Maybe you don’t recognise yourself anymore.

Maybe you’ve told yourself you’ll start when life gets easier or when the kids get older.

You don’t have to wait.

Start looking after yourself now, not just for the person you see in the mirror, but for the people who look up to you.

That’s what being a dad means to me.

And that’s a big part of why I do what I do.

So to my children, I owe my best self to you.

I’ve Been There.

There have been points in my life where I’ve looked down, felt completely lost and wondered how I was going to get myself back on track.

When life throws curveballs at you, it can be easy to let everything else slip.

Your motivation disappears.
Your confidence drops.
Your routine goes out the window.
And before you know it, you don’t even feel like yourself anymore.

I know that feeling because I’ve lived it.

That’s a huge reason why Personal Training became more than just exercise for me.

Yes, I want to help people lose weight, build muscle and get fitter.

But I also want to help people feel like themselves again.

Sometimes getting through the gym doors is the hardest part.

Sometimes you just need someone beside you who understands, keeps you accountable and doesn’t judge you for where you’re starting from.

I’m not a mental health professional, and I’ll never pretend that exercise replaces professional support.

But I do believe that having structure, moving your body, building healthier habits and having someone in your corner can make a huge difference.

That’s what Rewired Coaching means to me.

It’s not just about changing your body.

It’s about rebuilding your confidence, your routine and your belief in yourself, one step at a time.

If life has knocked you down and you’re struggling to find your way back, maybe it’s time to start again.

You don’t have to figure it all out on your own.

THE KIDS ARE BACK, SO ARE YOU! 💪

You’ve spent the whole summer putting everyone else first.

Keeping children busy, the days out. The family time. The endless to do list.

And somewhere along the way, you’ve probably put yourself at the bottom of the list.

Well… the kids are back at school, the routine is returning, and now it’s time to make YOU a priority again.

Starting this September I am introducing the “Kids Are Back, So Are You!” coaching package!

WHAT’S INCLUDED:

🏋️ 8x Personal Training Sessions
One-to-one sessions tailored around YOU. Just structured, focused training with someone in your corner.

📖 Fitness Workout Booklet
Your own booklet to help you understand your workouts, track your progress and stay accountable throughout your journey.

📱 Habit Tracking App
We’ll track the habits that make the biggest difference and keep you moving in the right direction.

🤝 Frequent Check-Ins
I’ll be checking in with you regularly, helping you stay accountable and supporting you when motivation starts to dip.

🏋️‍♀️ Training Programme Between Sessions
Want to train independently between your PT sessions? I can provide you with a structured programme so you always know exactly what you should be doing.

🧠 Mindset & Lifestyle Guidance
We’ll work on your mindset, confidence, routines, habits and relationship with your lifestyle.

📣 Your Number One Cheerleader
There will be someone in your corner every step of the way. I’ll celebrate the wins, keep you accountable through the tough days.

I’ve helped 100+ people transform not only their bodies, but their mindset, lifestyle and confidence too.

So if you’ve spent the summer putting everyone else first…

The kids are back.

Now it’s your turn.

Let’s make YOU the priority again.

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WhatsApp: 07708 149879 (fastest response)

imagine having someone in your corner every session, supporting you, cheering you on like you’re the only person in the gym.

someone who believes in you even on the days you don’t believe in yourself.

personal training isn’t just about showing you how to perform exercises correctly.

it’s about accountability, encouragement and having someone there who genuinely wants to see you succeed.

someone who pushes you when you have more to give, keeps you focused when your motivation drops and celebrates the small wins along the way.

because getting results isn’t just about knowing what to do. it’s about consistently doing it.

that’s why i believe accountability is such a huge part of personal training.

you should feel like you have a cheerleader in your pocket every step of the way.

someone who keeps you on track, holds you accountable and reminds you exactly why you started.

because you’re not just paying someone to count your reps.

you’re investing in someone who is there to help you become a stronger, more confident version of yourself.

‼️Puregym Rhyl, Personal Training ‼️

thinking about personal training but not quite ready to commit?

I am offering free 30 minute 1:1 personal training consultations for anyone who has considered working with me but wants to dip their toe in the water first.

this is a chance to meet me, talk about your goals, discuss what you’re struggling with and get a feel for how i can help you before committing to personal training.

whether your goal is to lose weight, build muscle, improve your fitness, gain confidence in the gym or simply get some structure and accountability, we can use the 30 minutes to work out what’s right for you.

there’s no pressure and no commitment, just an opportunity to see if personal training is something that could work for you.

if you’ve been thinking about getting started, this could be the perfect first step.

book your free 30 minute consultation through the PureGym app or contact me below:

Facebook: Rewired Coaching
Instagram: rewired_coaching_
WhatsApp: 07708149879 (Fastest Response)

We say we would die for our children, but how often do we live for them?

We’d do absolutely anything to protect our kids. We’d put ourselves in harm’s way without thinking twice.

But what about the years we have with them?

Being there for the school runs.
Playing with them without getting out of breath.
Having the energy to keep up with them.
Feeling confident in yourself.
Being around to watch them grow up, experience life, and eventually have families of their own.

To your children, you’re their superhero. They look up to you, they’re inspired by you, and they want to be proud of you.

Imagine your child growing up and looking at you thinking, “That’s my mum/dad. That’s my superhero.”

Your children don’t need a perfect parent. They need you, healthy, present, confident and able to enjoy life with them.

You don’t have to become obsessed with fitness. You don’t need to spend hours in the gym or completely change your life overnight.

You just need to start.

How can I help?

As a personal trainer, my job isn’t just to put you through a workout and send you home.

I’ll help keep you accountable, give you structure, support you when motivation is low and make sure your training is tailored around your goals, lifestyle and ability.

And as a father myself, I understand that life can be busy. Work, children, family commitments and everything else can easily mean that your own health gets pushed to the bottom of the list.

My goal is to help you make yourself a priority again, without expecting you to sacrifice being a parent.

You can expect support, encouragement, accountability and someone who genuinely wants to see you succeed.

Whether you’re starting from scratch, getting back into fitness or simply need someone to keep you on track, I’m here to help.

If you’re ready to start living for yourself and your family, send me a message and let’s have a chat.

people think a personal trainer is just someone who shows you how to exercise and counts your reps.

for me, that is only a small part of the job.

my goal isn’t just to help you lose weight, build muscle or get fitter.

it’s to help you become more confident, believe in yourself again and create habits that will change your life long after you leave the gym.

i’m here to keep you accountable when motivation disappears, support you when life gets tough, listen when you need someone to talk to and remind you why you started when you feel like giving up.

every client has their own story, their own struggles and their own goals. that’s why coaching should never be one size fits all.

you’re not just another number to me. you’re someone who has trusted me to be part of your journey and i take that responsibility seriously.

if you’re looking for more than just a workout plan and want someone who genuinely cares about your progress, supports you mentally and physically and wants to see you become the best version of yourself, then i’d love to help.

this is more than fitness.

this is about changing lives.

📩 If you have any questions, feel free to send me a message or you can contact on

Facebook: Rewired Coaching
Instagram: rewired_coaching_
WhatsApp: 07708149879
PureGym