Sandler Training by Dave Davies

accountability round out the Sandler training experience. Sandler training provides the basic and advanced selling strategies and tactics needed to see improvement quickly, and then builds on that foundation through reinforcement training to help our clients develop the attitudes and implement the behaviours necessary to reach the highest levels of long-term success. The power of reinforcement training is Sandler’s key point of difference from all other training in the marketplace. We know that substantive change and lasting performance improvement cannot occur from a ‘quick-fix’ one-day seminar. Sustained and meaningful change requires understanding and implementing a complex set of human attitudes, behaviours and selling or leadership techniques; we produce lasting results through the use of participatory and recurring training and strategic business development programs. Through ongoing support and follow-up sessions, Sandler Training helps sales professionals and management executives fulfill personal and organisational goals, from initial hiring decisions to performance evaluations, from building and executing strategic sales plans to motivating people to achieve them, from understanding information technologies to tailoring these powerful tools to support clients’ specific opportunities. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System in the late 1960s and early 1970s. He created a proven sales training programme for small- and mid-sized companies and Fortune 500 corporations. Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centres in major cities around the world, and provide instruction in a dozen languages. We’re the only training organisation which offers consistent, ongoing reinforcement training throughout the world. We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team member’s self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes. Sandler not only provides the initial and advanced sales and management strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behaviour necessary to reach the highest levels of success.