The Hammersley Brother's Ecommerce page. Ecommerce Expert Tips and No BS Business Advice
The internet rewards exciting ecommerce advice, but profitable growth is usually built on boring fundamentals. Before chasing new ads, new tools or a flashy marketing hack, check the offer, conversion rate, margins, ROAS and customer journey. Save this for when the algorithm tries to sell you another shiny fix.
06/08/2026
Why do successful ecommerce brands suddenly stop growing?
After reviewing 100 ecommerce businesses and working with thousands of brands over the years, we identified the seven most common bottlenecks that prevent ecommerce companies from reaching the next level.
Watch the full episode to discover where your ecommerce business may be getting stuck and what you should focus on next.
Subscribe for practical ecommerce growth strategies based on real businesses, real numbers, and decades of experience.
Listen to the episode here: https://youtu.be/xoE2U-jAUww
Be careful whose ecommerce advice you copy. The tactics that polish a £20 million brand are not always the tactics that help a founder scale through ads, conversion, ROAS and product market fit. Save this before borrowing a playbook from the wrong stage of business.
Being busy is not the same as scaling an ecommerce brand. More channels, more integrations and more complexity can make your marketing feel productive while ROAS, conversion and profit stay stuck. Send this to the founder whose to-do list has become the business strategy.
Scaled ecommerce brands do not grow by vibes and hopeful ad spend. They understand the numbers, remove emotion from decisions and architect the business around ROAS, margin, conversion rate, AOV and lifetime customer value. Save this before setting your next growth target.
30/07/2026
In previous episodes, we explored the strategies that help an ecommerce business navigate each stage of growth.
Now, we use our premium bedding brand as a real-world case study, following its journey from an unproven store with underperforming ads to a multimillion-revenue business entering the scaling phase.
Inside the episode:
• How to validate whether strangers will buy from an unknown brand
• Why some sales can be more encouraging than a low ROAS
• How to identify winning products and eliminate distractions
• Why mastering one advertising channel can beat trying everything
• How reviews, trust and positioning increased conversion
• Why average order value became the key to doubling ad spend
• How better supplier margins and payment terms accelerated growth
• How to make safer stock decisions during rapid growth
• Why every ecommerce type requires a different strategy
• What changes when a business moves from 5 million towards 20 million
You do not need more random tactics.
You need to understand your ecommerce type, your current revenue stage and the specific constraint preventing you from reaching the next level.
Watch the full episode to learn how to stop operating emotionally, build a reliable growth model and make better decisions with advertising, stock, margins and cash flow.
Listen to the episode here: https://youtu.be/eNEVg7NGoDM
Most ecommerce founders do not need more ideas, they need more focus. Scaling gets easier when you stop chasing every new marketing tactic and double down on the channels, offers and conversion moves already working. Save this before your next “maybe we should try TikTok ads” meeting.
Shiny distraction syndrome kills ecommerce focus faster than a dodgy product page. Meta ads, Google ads, Pinterest and TikTok all sound tempting, but the real growth move is knowing which marketing lever actually suits your business. Share this with the founder adding another channel before fixing the one that already works.
If someone sees outside ecommerce help as a threat, they may already be blocking growth. A bad hire can do more damage than an under-optimised Google ad, Meta ad or checkout flow. Look for collaborators who care more about the business than being right.
23/07/2026
Ecommerce Sites Doing Bettween 5 Million and 20 Million - Where To Focus
What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue?
In the fifth episode of our ecommerce growth series, we explain how the founder’s role, financial priorities and growth strategy must change as the company moves from 5 million to 20 million.
At this stage, tiny improvements can produce huge results. Better supplier terms, stronger margins, improved conversion rates and smarter cash flow decisions can add millions in revenue and profit.
But this is also where businesses become bloated, founders hire the wrong senior people and teams start chasing numbers that do not benefit the overall company.
In this episode:
• How to use your customer list, reviews and brand trust as a competitive moat
• Why a 2 percent margin improvement can dramatically increase profit
• The supplier, shipping and transaction fees you should renegotiate
• Why ecommerce advice for huge brands rarely works for smaller businesses
• When checkout optimisation and small conversion wins finally matter
• How to remove the founder from routine work without losing the company culture
• The difference between delegating and abdicating responsibility
• How to structure expansion into new markets
• Why revenue attribution numbers often do not add up
• How to build a business that an investor would actually want to buy
This stage is not about chasing every new tactic. It is about doing the right things exceptionally well, protecting the company’s profit, and using your scale to pull further ahead of competitors.
Listen to the episode here: https://youtu.be/WyWJB4lGgYc