20/08/2026
When I say Huw executes a plan, I mean he EXECUTES a plan.
Anyone who has seen him act will know the dedication he puts into his work. He is truly outstanding at what he does.
So when Huw asked me to help him prepare for Game of Thrones, I was absolutely thrilled. I have a background in acting (albeit a long time ago now!), so being able to merge these two worlds and get stuck into making sure he was physically ready for the intensity of the show was such a wonderful opportunity.
Because he was between London and Stratford Upon Avon, online coaching was the perfect fit to keep the continuity of his training.
And Huw was an absolute pleasure to work with.
Meticulous in his ex*****on, constantly sending me form videos to check, taking on feedback, improving week after week and, most importantly, making sure he stayed fit, healthy and strong throughout the process.
It was a proper team effort, and I couldn’t be more proud of what you’ve achieved, Huw.
What a ride. What an experience. And what a bloody brilliant human to work with. ❤️
Break a leg for the rest of the run Huey Parms
16/08/2026
The before & after photos are the easy bit to share.
What you don’t see is the hunger.
The lower energy.
Eating the same meals on repeat.
Saying no to plans sometimes.
Choosing not to have the wine or margarita when I really fancied one.
Could I have had them occasionally?
Of course.
But if I wanted to get results faster, I had to accept that I couldn’t have everything, all of the time.
And there’s another important bit of context…
I’ve been training for over a decade.
I already had a decent amount of muscle underneath the fat, which meant my transformation was always going to be more noticeable visually.
I wasn’t starting from scratch, I was revealing muscle I’d spent years building.
Do I think you need to go to extremes to lose fat?
Absolutely not.
But I do think we need to be honest about the reality of a fat loss phase.
Sometimes it IS hard. Sometimes you will be hungry.
Sometimes you’ll have to make choices that aren’t the most fun.
I’m a big believer in consistency over time and building habits that actually change your lifestyle.
But if you have a specific goal and you want to push for it, there may be a period where you have to be a little more disciplined and make a few more sacrifices.
The goal isn’t to live in that phase forever.
It’s to know when to push, when to maintain, and when to find the balance. 🤍
16/08/2026
The before & after photos are the easy bit to share.
What you don’t see is the hunger.
The lower energy.
Eating the same meals on repeat.
Saying no to plans sometimes.
Choosing not to have the wine or margarita when I really fancied one.
Could I have had them occasionally?
Of course. But if I wanted to get results faster, I had to accept that I couldn’t have everything, all of the time.
And there’s another important bit of context…
I’ve been training for over a decade. I already had a decent amount of muscle underneath the fat, which meant my transformation was always going to be more noticeable visually.
I wasn’t starting from scratch, I was revealing muscle I’d spent years building.
Do I think you need to go to extremes to lose fat?
Absolutely not.
But I do think we need to be honest about the reality of a fat loss phase.
Sometimes it IS hard.
Sometimes you will be hungry.
Sometimes you’ll have to make choices that aren’t the most fun.
I’m a big believer in consistency over time and building habits that actually change your lifestyle.
But if you have a specific goal and you want to push for it, there may be a period where you have to be a little more disciplined and make a few more sacrifices.
The goal isn’t to live in that phase forever.
It’s to know when to push, when to maintain, and when to find the balance. 🤍
15/08/2026
Took a few days out to get a different kind of sun. ☀️
Portugal 🇵🇹
12/08/2026
Online coaching isn’t about giving everyone the same programme.
When I build a programme for an online client, there’s a lot more that goes into it than simply choosing a few exercises and putting them into an app.
I look at:
🏋️ How often you can realistically train
⏱️ How much time you actually have
🎯 What you’re trying to achieve
📍 Where you’re starting from
💪 Your experience and ability
🧠 What you actually enjoy doing
🔄 How we can keep training interesting and sustainable
Because the best programme isn’t necessarily the hardest one.
It’s the one you can consistently stick to.
And while I’ll always make sure there’s enough variety to keep you engaged, I’m a big believer that the basics are usually the best.
Squat. Hinge. Push. Pull. Carry. Brace.
Progressive overload. Good technique. Consistency.
You don’t need a completely different workout every week to make progress. You need a well-structured programme that gives you enough repetition to get stronger, while being flexible enough to fit around your actual life.
That’s the difference between simply working out and having a training plan that’s designed specifically for you.
And that’s exactly what I want my online clients to have. 🤍
05/08/2026
Congratulations Roshni and Carl!
One of the best parts of this job is the people it brings into my life.
I had the absolute pleasure of celebrating my gorgeous client Roshni’s wedding this weekend. I didn’t know anyone when I arrived, but that’s the funny thing about these moments, you never really stay a stranger for long.
I ended up spending time chatting with Roshni’s previous personal trainer, Telli, who has since moved into design. We’d spoken before when I took over as Roshni’s coach, so it was lovely to finally meet properly.
Coaching is so much more than sets, reps and nutrition plans. It’s about the relationships you build along the way. I’m incredibly lucky to have clients who become genuine friends, to be invited to share in life’s biggest milestones, and to meet amazing new people because of them.
Congratulations again, Roshni and Carl. It was such a beautiful day, and I feel so grateful to have been a small part of it. ❤️
31/07/2026
It’s the end of an era.
On Tuesday 24th September 2019, I first met Chris. He was “allocated” to me when I was working at a transformation gym. At the time, he’d never lifted a weight in his life.
Fast forward a few months, and he was absolutely smashing his training. What I didn’t realise until later was that he was regularly working until 2am, then still turning up for our 6:30am sessions three times a week. I knew he worked late... I just didn’t know that late.
Then COVID hit. We stayed in touch, but like everyone else, our in-person sessions came to an abrupt stop.
When gyms reopened and I started renting private training spaces, I asked if he wanted to start again. Thankfully, he said yes.
Over seven years, Chris became the most consistent client I’ve ever had. Not once did he cancel. He always showed up, always worked hard, and always gave 100%, no matter what was happening in work or life.
When you see someone that often, especially at 6:30 in the morning, for that many years, you build a bond that’s about so much more than training. While we always had a professional coach-client relationship, we also became great friends.
We’ve supported each other through breakups, work changes, life’s challenges, Dog challenges (IYKYK) and celebrated plenty of good moments too.
Today, Friday 31st July 2026, we completed our final in-person session together.
The truth is, Chris didn’t really need me as a coach anymore.
Watching his confidence, knowledge and ability grow to the point where he can walk into any gym and know exactly what he’s doing has been one of the most rewarding parts of my career.
Proud doesn’t even begin to cover it.
He’s got some exciting plans ahead, and I genuinely can’t wait to watch them unfold.
I’m honoured to call Chris one of my closest friends. He was everything a coach could ask for in a client, and now I get to be his friend without the professional relationship, which feels pretty special.
(Continued in comments)
26/07/2026
In just over a month, I turn 40.
And honestly? I’m excited.
Over the last decade, I’ve definitely noticed changes in my body. It takes more consistency to stay lean, I don’t bounce back from a few weeks off quite as quickly, and I have to be more intentional with my training and nutrition.
One thing I haven’t done is blame my metabolism.
So many people tell me, “My metabolism is broken now I’m in my 30s or 40s.”
In reality, while there are some small changes in energy expenditure as we age, one of the biggest reasons maintaining our weight becomes harder is that we gradually lose muscle mass if we don’t do anything to preserve it.
Muscle is metabolically active tissue. The more muscle you maintain, the more energy your body uses, not just in the gym, but every single day. Strength training also improves your mobility, balance, bone health and ability to keep doing the things you love for years to come.
This is why I spend so much time encouraging people to lift weights. Not because everyone needs to chase a six-pack or PBs, but because building and maintaining muscle is one of the best things you can do for your long-term health.
At nearly 40, my goal isn’t to look like I’m 25.
It’s to be strong, capable, healthy and still lifting well into my 50s, 60s and beyond.
If you’re in your 30s or 40s and feel like your body is changing, don’t panic.
Start lifting. Keep lifting. Your future self will thank you.