10/07/2026
You always remember your first ❤️🖤
hummel
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Welcome to the Official hummel UK & Ireland page! Formed in Germany in 1923, hummel has become a worldwide recognised sports brand.
Literally, German translated ‘hummel’ means bumble bee which by nature defies gravity and shouldn’t be able to fly. Now 100% Danish owned, 2018 began a new era for hummel in the UK & Ireland. We have taken our famous chevron brand to a new level by becoming technical kit suppliers to some of the world’s most famous clubs including Glasgow Rangers FC, Middlesbrough FC, Charlton Athletic, Fleetwood
10/07/2026
01/07/2026
Another FA Cup win loading...?!👀
25/06/2026
Can't help falling in love with this shirt 🩷🖤
Available to purchase from tomorrow 8am.
25/06/2026
...👀
04/06/2026
The Red Tops of Kings Camps embody the hummel spirit of Let's Play, encouraging children to believe in themselves and believing wholeheartedly in the power of sport to inspire. The chevrons were a natural fit!
We're thrilled to announce a new partnership with Kings Camps, kicking off summer 2026.
29/05/2026
29/05/2026
13/05/2026
04/05/2026
Up the Cherries 🍒
Exciting times ahead of us ❤️
We are delighted to announce a new multi-year partnership with Hummel, marking a club-record kit deal that will see the Danish sportswear brand become the club’s official kit supplier for the next five years ❤️🖤
The agreement follows a highly competitive process and represents a significant step forward in the club’s commercial growth, aligning with our ambitions both on and off the pitch.
The partnership is built on a strong synergy between the two brands, with both AFC Bournemouth and Hummel sharing a challenger spirit, a commitment to innovation and a clear ambition to grow.
Can’t wait to see what we do together, 🔥
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London
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |