Renowned for the quality of its features and the thoroughness and depth of its research, SportsPro provides its worldwide audience with a compelling blend of in-depth analyses, special reports and interviews with the industry's leading figures.
What ‘Premflix’ arrival means for the future of Premier League broadcasting ☝️
Sport’s best content captures attention, but the people behind it are rarely seen.
The Short-Form Showcase, a curated collection of innovative and impactful work selected by SportsPro and Greenfly, celebrates the craft, collaboration and human ingenuity behind content that drives meaningful commercial impact.
Explore the full Showcase via the link in bio
That’s a wrap 🙌 Here are our key takeaways!
Thank you to our speakers and attendees for being part of the conversation.
🗣️ “Promotion and relegation was not working - the same clubs were going up and down” - CEO, Simone Massie Taylor, on creating a better system for aspirational clubs to come into the league.
🗣️ “You’re the marketing lead for your brand - not for Fifa.”
Bank of America’s Brad Ross explains why brands should focus on borrowing the equity of major sporting properties to drive their own business objectives, rather than acting as an extension of the rightsholder’s marketing team.
How much bigger has the Bundesliga got in the UK since Harry Kane signed for ?
🏅 What would be a successful Winter Olympics for the IOC?
🗣️ In an exclusive interview, Two Circles’ Director of Content breaks down the company’s transformation following its acquisitions of Spring Media and KORE - and how the business is expanding its capabilities in media rights and sponsorship sales for the Uefa Women’s Champions League 🙌
👀 Watch the full video via the link in our bio 🔗
How real world football shapes Football Manager ⚽️
Miles Jacobson, Studio Director at Sports Interactive, the UK-based developer behind Football Manager reveals how close ties with real clubs and managers directly influence the game’s evolution, including the new FM26 tactics module.
As Miles puts it, “It’s a symbiotic relationship”
We took to the streets of London to hear from the public: who do they think are the most marketable athletes?
Let us know in the comments who’s your #1 👇