What She Said

Imagine reclaiming hours every week from admin, endless updates, scheduling headaches and repetitive tasks, that’s what we're helping you do at The Summer AI Build event.

In just one morning, you'll build at least one AI agent tailored to your business, learn how to automate the tasks draining your time and create secure AI workflows you can trust, plus much more.

Bringing a team member? Buy one ticket and bring a colleague for half price. Sign up via the link in our bio or send us a message for more information.

We hope to see you there ✨

An introduction to our new Co-Founder Catherine 💛

If you've ever wondered who loves the spreadsheets, systems and policies that everyone else avoids... it's Catherine.

With 20 years of experience in operations, compliance, organisational leadership and financial strategy, Catherine has built a career helping founders and leadership teams fix the messy bits that slow growth.

She has a particular passion for supporting creative businesses, agencies and female founders, because she knows that sustainable growth isn't just about increasing revenue, it's about building a business that actually works behind the scenes.

At What She Said, Catherine brings a wealth of strategic expertise alongside a genuine commitment to helping women build businesses with confidence, clarity and less stress.
And outside of work? She's Scottish, a mum of two, list obsessed, loves skincare and tattoos!

We're so excited for you to get to know Catherine and to see the impact she'll have on our community.

Big news! ✨ Both of us have been awarded a Ideas By Her Scholarship to attend Ideas Fest 2026. Out of hundreds of applications, we've both secured a place and we're so excited to join an incredible community of founders this September. Huge thank you to Starling for backing women building bold businesses. See you at -fest!

You know AI could help, but figuring out where to start feels like another job on your already overflowing to do list.

Summer AI Build is all about creating practical AI agents that take the busywork off your plate, so you can spend more time leading, creating and growing your business.

What to expect:
• Build at least one working AI agent for your business
• Learn the principles of AI agent design (no coding required)
• Create secure, strategic AI workflows
• Connect with other female founders
• Leave with practical solutions, not just ideas

Hosted by , Founder & CEO of LaunchLemonade and our Founder Lauren.
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30th July, 9:30am-12:30pm
Lunch included
Perfect for female founders and business owners ready to move from AI experimentation to implementation
Limited spaces available, sign up to this event via link in bio

We’re so excited to officially welcome Catherine as Co-Founder of What She Said 💛

Sometimes the right people just find each other.

A year ago today, Catherine first reached out to me through an Instagram DM. We met for a coffee and quickly realised we had so much in common, from our values and our approach to business, to our ambitions and the things we wanted to change.

We didn’t stop talking from the minute we sat down, about what we believe in, what we wanted to change in the world and in business and about our kids. We just realised we had loads of similarities and were like, “Oh my god, we could sit here all day chatting.”

From navigating motherhood and business, to our shared passion for supporting women, it became clear we were building towards the same thing.

We both really felt that we wanted to support women no matter what they're stage of growth… solo founders & freelancers who need connections, accountability & practical tools & resources. And scaling founders who are looking for strategic support and expertise from women that have been there, read the book.

Over time, conversations became collaborations, ideas became projects and eventually we reached the point where we thought: “I kind of want to do this with you. I don’t want to do it on my own. And we want the same things. We want the same outcome.”

So here we are, two pieces of a puzzle coming together. Let's GO!

June’s Member Spotlight.
Meet Sam Brown, the founder behind Made Simple By Sam.

Sam helps solo business owners, growing SMEs, marketing consultants and brand designers find the words that bring their brands to life. Whether she's developing a brand messaging framework from scratch or refining existing copy, her focus is always the same: creating customer led messaging that feels authentic, resonates with the right audience and drives action.

The strongest messaging isn't about finding clever words. It's about communicating clearly, sounding human and reflecting the real challenges and goals of the people you're trying to reach.

Connect with Sam:

3 Ways to Sign More Clients on LinkedIn in 2026.

LinkedIn doesn't need to take over your life to bring you clients. This month's Grab & Grow is all about cutting through the noise and focusing on what actually works on LinkedIn in 2026.

Hosted by the brilliant Rachel 👏
12:00–13:00
Google Meet
Free for Collective members
£10 for non-members

Join us and learn how to make LinkedIn work for your business, without becoming the algorithm's b*tch.

Be honest... how much time have you spent trying to figure out what LinkedIn wants from you lately?

Rachel will be sharing three core areas that can help you generate more leads, build stronger visibility and create opportunities on LinkedIn without living on the platform.

If LinkedIn has felt frustrating, confusing or like a giant waste of time recently, this one is worth adding to your calendar.

Grab your spot via the link in our bio. ☝🏼

We’re on a mission to shine a spotlight on more of the incredible women and businesses in our community across our social channels and we’d love to feature YOU.

Whether you’ve just launched something new, hit an exciting milestone, have a founder story to share or simply want to introduce yourself and what you do, this is your moment.

If you’d like to be featured, hit the link in bio for the application form ☝🏼

Can’t wait to celebrate you.