Alpha Feeds

Early starts, long days in the field, dogs that keep working until the light goes. Alpha fuels every hour of it. Proper food, for proper dogs.

Set Junior & Sporting on subscribe. Weekly, monthly, whatever suits. 20% off your first order, 15% off every renewal after. 24% protein, hypoallergenic, from 6 months.

Hypoallergenic and wheat gluten free. Sensitive Chicken & Rice, 20% protein, with prebiotics to support a healthy gut. A complete feed for adult working dogs that need feeding carefully.

Made for sensitive working dogs. Sensitive Extra Duck & Rice, 25% protein, duck as an alternative protein for dogs that react to the usual. White rice for gentle digestion, prebiotics for a steady gut. For dogs that work hard but need feeding carefully.

Two grain free feeds for working dogs of all breeds. Chicken, Potato & Veg at 25% protein. New Lamb, Sweet Potato & Veg at 24%. No grain, no wheat gluten, steady energy from potato and sweet potato. Pick the protein that suits your dogs.

When the workload climbs, the food has to keep up. Performance Chicken with Rice delivers 30% protein and 16% fat for sustained energy across long, demanding days, with prebiotic FOS to support digestion and a steady gut. Made for working dogs, VAT free in the UK, and manufactured in the UK. Fed and recommended by professional trainers and breeders.

The dogs you breed and train start here. Sporting Puppy is built to grow young dogs into work, with 29% protein and 17% fat to support steady muscle and bone development for dogs up to 18 months. Salmon oil and fish meal add DHA for brain and eye development, so the learning sticks. Get the foundation right and the work follows.