Alpha Feeds

Working dogs are made, and it starts long before they see a field. Alpha Sporting Puppy is a complete feed formulated for working, sporting and racing breed puppies, with 29% protein and salmon oil to support brain development and healthy growth up to 18 months.

Alpha feeds are formulated for working dogs that are expected to perform. Quality protein, sustained energy release, and digestive support built into every recipe. Because what you put in the bowl at home determines what you get in the field.

If your dogs don't do well on grain, the new Alpha Grain Free Lamb recipe gives you a complete adult working feed built around lamb, sweet potato and veg at 24% protein. No cereals, no compromise. Fed and recommended by professional trainers and breeders.

When your dogs are working hard, the feed has to match. Alpha Performance delivers 30% protein and 16% fat to support muscle maintenance, recovery and sustained output across a full day's work. Fed and recommended by professional trainers and breeders across the UK.

Alpha Sensitive comes in two recipes, chicken and rice or salmon and rice. Both complete hypoallergenic feeds, both with prebiotics to support gut health, and both built for adult working dogs that need a gentler formula. Made in the UK, VAT free.

Alpha feeds are formulated to provide sustained energy release, so your dog has what it needs from the first whistle to the last. Complete feeds for working and sporting dogs, made in the UK, VAT free.

Working dogs don't get a day off for bad weather. Alpha gives you a range of complete feeds formulated to keep them fuelled and ready, whatever the conditions. Made in the UK, VAT free, fed and recommended by professional trainers and breeders.