Saltire City FC

What does £3,000 of football sponsorship actually buy?

Liverpool’s reported new front of shirt agreement demonstrates the extraordinary commercial value of football at £60m, but the same principle applies throughout the game.

Businesses are not simply buying space on a shirt. They are buying attention, association and a place within a story.

Saltire City FC may be Scotland’s newest senior football club, but our audience is already growing well beyond the level at which we currently play.

Over the last 28 days, our Facebook content alone generated:

128,800 views
16,400 individual viewers
1,600 content interactions
383 link clicks
83,589 views from people who do not currently follow the club

All achieved without paid advertising.

Our content generated approximately another 50,000 views over the weekend, with a matchday vlog still to be released by a creator with around 75,000 YouTube subscribers and 105,000 TikTok followers.

That sits alongside national press coverage from Daily Mail and the proposed forthcoming Saltire City mini documentary series, which will tell the story of Scotland’s newest senior club and Britain’s first AI led football club.

A £3,000 Saltire City partnership is therefore not simply a logo on a football shirt.

It provides year-round association with the club, regular digital exposure, matchday visibility, reusable content, national storytelling opportunities and the chance to become part of our journey from its earliest stage.

At our current Facebook viewing rate alone, the club is on course to generate more than 1.5 million content views over 12 months. That would place a £3,000 partnership at an indicative cost of approximately £1.94 per 1,000 channel views, before Instagram, TikTok, YouTube, press coverage, matchday exposure and documentary content are included.

The greatest value, however, belongs to the businesses that join us now.

Our strip and matchday apparel remain available, meaning a partner could have been at the forefront of every photograph, video and media opportunity generated across this weekend.

Filming of our proposed mini documentary series could begin shortly. This is the final opportunity to secure the most visible positions before that story develops.

Sponsorship opportunities start from £500.

Register your interest:
https://www.intix.co.uk/event/shirt-sponsorship/information

South of Scotland League
Saltire City vs Stranraer Reserves
📆 Saturday 12th September

🏟️ McKenna Park, Govan
⏰ 12pm Kick Off

🎟️ £5 Adult / £3 Concessions

Following on from The Tartan Groundhopper’s Shooty In article on our captain Jamie White this week, they have kindly nominated that CHAS - Children's Hospices Across Scotland will be the chosen charity Sponsor of this Saturday’s Player of the Match award vs Stranraer.

Hopefully Jamie is fully fit and in the running to pick up the PoTM 🏆

Children's Hospices Across Scotland (CHAS) is a Scottish charity that provides palliative care, family respite, and support for babies, children, and young people with life-shortening conditions.

For more information on how you can donate or support please click on the link

https://www.chas.org.uk

Some behind the scenes shots from our game on Saturday courtesy of our amazing photographer Robbie - RM Freelance Media

SALTIRE CITY FC FOUNDERS CIRCLE
Don't join later. Get in early.

Be part of Saltire City FC from the start, a limited membership with the ability to shape our future.

Register your interest online.

https://www.intix.co.uk/event/saltire-city-fc-founders-circle/information

Put Your Brand on the Shirt. Make Saltire City History
Saltire City FC still have kit sponsorship opportunities for our historical 26/27 season.

From prime front-of-shirt placement to cost-effective sleeve branding, we have a package to fit your marketing budget. Partner with Saltire City to reach thousands of passionate fans locally and beyond.

Sponsorship Packages
Founding Partner Shirt Sponsor - Exclusive rights to shirt sponsorship across all 3 kits. This sponsorship is being part of the Saltire Journey from the start, helping to shape our future and support the growth of Saltire City and your business.

Or
Front of Shirt (ultimate product visability) - Home, Away or 3rd Kit or all 3 kits

Back of Shirt (high impact in match footage) - Home, Away or 3rd Kit or all 3 kits

Shirt Sleeve (cost effective exposure) - Home, Away & 3rd Kit (all 3 included)

Training & Matchday Apparel: Sponsorship options are available as well

Flexible Packages: Choose individual kits or lock in maximum exposure across all multiple kits/options for a heavily discounted rate.

Why Partner With Saltire City FC?
Brand Visibility: Your company logo featured prominently on official club jerseys and in our social media channels which currently reach circa 50,000 views per week.

Don't miss the chance to get your brand in front of a dedicated audience.
Register your interest now and someone from Saltire City FC will be in touch regarding the flexible and cost effective packages we have on offer.

Buy Saltire City Sponsorship tickets Sponsor Saltire City FC - Sponsorship 26/27

Saltire City v Troon FC

A real game of two halves yesterday against a very well organised and experienced Troon side.

We knew from the outset we were stepping up a couple of levels and that we would have to be disciplined. Losing the first goal after only four minutes made the task much harder, and in the first half we didn’t do the things we had worked on during the week well enough, particularly protecting the centre of the pitch and making that first pass count when we regained possession.

At half time we changed the shape and made a few personnel changes, and I thought the response from the players was excellent.

We kept the ball better, played with more freedom and showed far more confidence in possession. To come out and win the second half 2-0 against a Lowland League side is a huge credit to the players.

There are no points or prizes for winning a half of football and we know the standards we need to reach, but the second half showed what this group is capable of when we trust ourselves and play our way.

Plenty to learn from, plenty to build on and we keep moving forward.

Paul Davies
Manager
Saltire City FC

Today’s Player of the Match
Maksym Trush

Thanks to A DAD HIS LAD AND HIS LAD for Sponsoring today’s Player of The Match in aid of Chris’s House - Su***de Awareness

Full time
Troon FC win the match 5-2

After being 5-0 down at Half Time, we rallied round and played much better in the 2nd half.

Saltire Goals from McLellan and Donald

Congratulations to Troon Football Club and good luck for the rest of the season