17/08/2026
The FEELGOOD chapter is coming to an end, and I am extremely proud of what has been created together. 🥹😭
After some very difficult decisions and a lot of thought, I’ve made the decision to close the chapter on FEELGOOD Bootcamp. The groups will continue until the end of this month, and then the bootcamp as you know it will come to an end.
If I’m being completely honest, at first I saw this as a failure on my part. I questioned myself, wondered what I could have done differently and tried really hard to avoid making this decision.
But I’ve realised that sometimes something coming to an end doesn’t mean it has failed.
The FeelGood has been one of the biggest, bravest and most rewarding things I have ever created. What started as an idea became a community, a place where women could come together, get stronger, have a laugh, feel supported and, most importantly, feel good about themselves.
But I also want to be honest about why I feel this is the right decision for me.
The reality of it all… it became my livelihood, and with that came a huge amount of responsibility. Unfortunately, over time, that responsibility took away a lot of the enjoyment I originally had for what I was doing.
It was no longer feeling good to me.
And I think that’s something I have had to be brave and honest enough to admit.
It has taken its toll, and I too need stability. I want to bring back my own enjoyment for the gym, enjoy training again, have more balance and get back to the lifestyle habits that make me feel like myself.
If only I could make FEELGOOD my hobby, I would happily spend my days bringing as many women as possible into the mindset of understanding just how powerful exercise can be — not just for how we look, but for how we feel, how we cope with life and how we see ourselves.
That will always be something I believe in.
And what I don’t think I ever fully appreciated when I started FEELGOOD was just how much you women would change me too.
I have grown so much as a person through this journey. Meeting so many incredible, strong and resilient women has made me look at myself differently. I’ve watched you push through fears, step outside your comfort zones, keep going when things were difficult and believe in yourselves — and somewhere along the way, you gave me the courage to do the same.
The community helped me overcome fears of my own that I had carried for years. It pushed me to take chances, believe in myself and become a version of me that I’m genuinely proud of.
My life has changed completely because of this.
Not just because of the business, but because of the people I have met, the friendships, the conversations had, the laughs we’ve shared and the incredible women I’ve had the privilege of knowing.
I’ve watched friendships form, confidence grow, goals being fulfilled and so many of you become stronger both physically and mentally. I’ve had the absolute privilege of being part of that, and I will never take it for granted.
There have been some incredible highs, some difficult lows and A LOT of lessons along the way 😂 But when I look back, I don’t see failure.
I see a woman who had an idea, took a huge leap of faith and built something that genuinely mattered to people.
And I see a woman who grew alongside it.
So while closing bootcamp is incredibly difficult, I know in my heart that it is the right decision for me and for the next chapter of my life.
I’ll be continuing to work from the gym floor, offering 1-2-1 training, and in time I’ll also be opening up online coaching. If you’d like to work alongside me, keep your eyes peeled for more information over the coming weeks. 💪🏼
I want you all to know just how grateful I am. Thank you for trusting me, showing up, believing in FEELGOOD and for simply making it what it became.
This isn’t goodbye. It’s simply the end of this chapter.
And although this decision has been incredibly difficult, I genuinely feel excited to see what comes next. 🙏🏼
So for now, let’s make these final few weeks count. Let’s laugh, sweat, lift heavy things, have a good blether and finish this chapter exactly how FEELGOOD should be finished…
FEELING GOOD.
Thank you all for everything.
J x