Main dealer for Road, Gravel, Mountain & E-Bikes. Premier Cycle Shop for the South Coast!
0% APR Finance Available
At Primera we are all cycling enthusiasts who ride everyday. We provide the best friendly service possible at all times, and really go the extra mile to help. If you are new to Primera, pop in and take a look at our extensive range. We are always happy to receive feedback on your experience or what you would like to see at our stores. Drop us an email with your suggestions [email protected]
24/08/2026
A31 BACK OPEN AGAIN.....
We have been getting lots of messages from our customers who travel to us asking about the A31, if it's open or an alternative route! The great news is that after lots of hardwork by the road teams making repairs, it is now back open.
We hope to see you all again this week!
Safe Travels ❤️
22/08/2026
Sunny bike collection ☀️
Scott Sub Sport 30 leaving our store. Enjoy
22/08/2026
New bike day 👏👏
Colnago V4 ready for fun on the tarmac. Enjoy
22/08/2026
Scott Addict 20 Endurance being collected from our store. Enjoy
22/08/2026
New bike day 👏👏
Scott Sub Sport 20 being collected from our store. Enjoy
22/08/2026
Scott Contrail 30 leaving our store in Bournemouth. Enjoy
22/08/2026
Summer sale continues...NEW BIKES ADDED.
If you are looking for a new bike and mega deal, check out our website and the exciting savings.
https://www.primera-sports.com/category/scott-2026-sale-live/
21/08/2026
New bike day 👏👏
Scott Addict RC Pro leaving our store in Bournemouth. Enjoy
19/08/2026
Scott E-Bikes......
Something for everyone at Primera Sports!
If you are looking for a class leading full suspension e-bike or drop bar e-hybrid we have a great range to choose from. Check out our website or pop in-store, you can also call our team of experts on 01202 775588. Photos show the Scott Lumen, a very popular model with a carbon frame and all the cool kit you could ask for......
Check out our Scott e-bikes, and remember we also offer finance packages plus cyclescheme vouchers accepted.
https://www.primera-sports.com/category/scott-2026-sale-live/