Naomi McGregor

your sign to take up salsa lessons

Injuries in professional sport are starting to drop 📉

Not because athletes are getting lucky,
but because teams are finally understanding the body better.

We’re seeing a clear shift:
From reacting to injuries to mitigating them.

In MLB right now, teams are using wearable data and biomechanics to identify when athletes are entering “risk zones” before something breaks down.

And this is the real competitive edge.

Because at elite level, talent is everywhere.
Availability isn’t.

The teams that win won’t just have the best players.
They’ll have the players who can stay on the field.

And that comes down to one thing:
Understanding how the body moves under load, in real time.

This is where sports science is heading.

Not more data.
Better data.

Everyone’s talking about tactics for the 2026 World Cup.

Almost no one is talking about physiology.

But new research is highlighting a serious issue. Players will be dealing with extreme heat, long-haul travel, altitude changes, and air quality. All within a single tournament.

At that level, talent is not the differentiator.

Fatigue is.

We’re entering a phase of elite sport where performance isn’t just about how much work an athlete does but how their body responds to it.

Because when fatigue accumulates
performance drops, movement quality changes, and injury risk increases.

The teams that win won’t just be the most skilled.

They’ll be the ones that:
• monitor athletes properly
• understand how movement changes under load
• and make decisions based on real data, not assumptions

The next World Cup won’t just be a test of football.

It will be a test of how well teams understand the human body.

And that’s where sports science becomes the competitive advantage.

InjuryRisk

Thank you, 2025. 🎆

Are women redefining the $521B sports industry?
believe we are.

Truly shook to be featured alongside the unstoppable - genuine inspiration since day one.

At , we’re blending real-time biomechanics with AI to elevate athlete performance and reduce injury risk.

So now I’m asking…
What if the strength and style of met the biomechanical insight of Movetru?
👉 TALA x Movetru?

Huge thank you to John McCrea and the Beauhurst team for spotlighting women driving innovation in sport tech.

Running a sports tech startup means movement is part of the job description.

Today’s office: Briars Creek.