This Earth Day, we are asking you to look at your wardrobe differently.
That saree you have kept aside.
That dupatta you don’t wear anymore.
The fabric holding memories, but no use.
Maybe it’s not the end of its life,
Maybe it’s just waiting for a new beginning.
Introducing The Jugaad Project by Rustic Hue®,
Where what exists… evolves. 🌿
The most sustainable choice is not always new, it is already yours.
📩 DM “JUGAAD” to begin.
🎵The winner is..
Rustic Hue
https://www.rustichue.com/
Fashion label from India with a love for handwoven and handcrafted!
https://www.instagram.com/studio.rustic.hue/
Fashion label from India with love for handwoven and handcrafted, where we are inspired by the thought "Why just see a tree, Think beyond!"
A tale of handlooms and handicrafts of Odisha. Sustainability | Up-cycling | Re-create | Re-use
Shop Rustic Hue on https://www.rustichue.com/
Or
Direct Message (DM)/ Inbox on FaceBook or Instagram/ WhatsApp on +91 63709 44624
ବନ୍ଦେ ଉତ୍କଳ ଜନନୀ 🙏
ଉତ୍କଳ ଦିବସର ଅନେକ ଅନେକ ଶୁଭେଚ୍ଛା |
Honouring roots, stories, and the spirit of craft. From the rhythm of Ikat to the quiet resilience of its artisans, every thread carries a legacy of culture and care.
At Rustic Hue®, Odisha has always been more than a place — it’s a living archive of textiles, traditions, and timeless artistry.
Celebrating the land that continues to inspire our journey in craft, sustainability, and storytelling.
21/10/2025
This Diwali, may we light up not just our homes, but also the traditions that keep our roots glowing. 🌿
Between flickering diyas and colourful handlooms, there’s a gentle reminder — celebrations can be mindful too. Wear what tells a story, gift what carries meaning, and cherish what’s made by hand and heart. ✨
Here’s to a festive season stitched with light, laughter, and a little less sparkle waste.
✨
28/08/2025
🌾🙏 ନୂଆଖାଇ ଜୁହାର 🙏🌾
ନୂଆଖାଇର ଢୋଲ-ନାଚ, ହସ-ଖୁସିର ଆନନ୍ଦ
ମା’ ସମଲେଶ୍ୱରୀଙ୍କ ଆଶୀର୍ବାଦ ସହିତ
ସବୁଠି ଆସୁ ନୂଆ ଖୁସି, ନୂଆ ସମୃଦ୍ଧି ✨
ଜୁହାର! 🌼
Celebration depicted in Saura art form through Sambalpuri ikat (ବାନ୍ଧ କଳା) on this soft comfortable cotton dupatta!
More on www.rustichue.com
07/08/2025
Let us choose handlooms everyday.
Shower your love on our hard-work and collaborative creations with the supremely talented handloom weavers of Odisha www.rustichue.com 🎉
Pic: Our craft revival initiative Bapta Revival Project
❣️
30/07/2025
Aunt Deanne sending love from a far-off time zone in our vibrant Multicoloured Jugaad Top 💕
Check out our circular design collection Rustic Hue Jugaad on www.rustichue.com
29/07/2025
sending us love from Paris in our Sambalpuri Ikat Stole with Phoda Kumbha borders. We love how you styled it Cristina ♥️
31/10/2024
We wish you all a great, healthy and joyous Diwali 🪔 🎉
Take care of yourself, your dear ones and the environment and Be vocal for local!
18/04/2024
Handlooms weave threads of tradition, connecting us to our roots and preserving the artistry of generations.
In the intricate tapestry of handlooms, we find the stories of our culture, woven with threads of creativity and dedication.
We feel honoured to have collaborated with some supremely talented artisans. A very Happy World Artisan Day to all the artisans out there.
Photos: Swikruti Pradhan
20/02/2024
May your vibe be as colourful as our Multicoloured Tucks Ikat Top from Jugaad collection!
With our zero-waste philosophy, the top is created out of handwoven fabric from repurposed ikat yarns from Odisha.
Inbox for more details.
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