Fresh Air Digital

E N T R E P R E N E U R

Going it on your own comes with a ton of anxiety and uncertainty. Returning to this world from a 2 year period (sentence), of 9-5, has both moments of deep satisfaction and deep worry.

That said, the number 1 thing I love the most about this way of life? NO HOLIDAY BUDGET 😁

Yup, that’s right. Vacation as and when you can afford. The laptop will be coming with me and the work will go on but out for pure joy. Building my dreams, not someone else’s.

A D V E R T I S I N G

One of our favourite quotes from one of our favourite digital marketing gurus,

Conversions are key measure of success.

If your ad copy promises something that your website can't deliver, those visitors will just bounce right back to where they came from.

Match your ad copy to your page promise and watch the conversions grow.

I N S T A G R A M

We LOVE it. Whilst it’s still relatively ‘free to play’, we strongly recommend utilising this social media platform to the max IF it’s right for your demographic.

There are multiple approaches and account styles from personal, niche-focused, brochure style with a coherent colour palette and styles of posts, defining the applying the right strategy for your business will ensure fast, organic growth.

Identify competitors in your niche, what are they doing? What do you like? Who are your audience? What content do they engage with most. Then use apps to plan and schedule your content. After that? Measure, test, improve 👌

Email hello@freshairdigital@com for more tips and advice to optimise your Instagram marketing 😎✌️

It's been quiet on the Fresh Air front but this was too interesting not to share.

From a marketing, socio-cultural, political and personal level, what do you think of this?

Pepsi Pulls Kendall Jenner Ad Following Intense Backlash "We are removing the content and halting any further rollout," the company said.

Saturday morning client catch ups. Nothing like a face-to-face to give context to the stats and make plans and adjustments to suit the business needs. The beauty of digital, flexibility!

Strategising to get your targeting right, optimising your website so it is visible in search, writing effective ad copy to encourage website clicks, designing an appealing and easy to navigate website... non of this matters if, in the end, you can't deliver on your promise.

Fresh Air Digital client R&S Chalet Collection shape their value proposition on high quality and attention to detail and when it comes to the actual customer experience, deliver on every count.

Stunning food and service from these guys at La Ferme a Mamy last night - www.rschaletcollection.com/la-ferme-a-mamy

A poor workman blames their tools... but good ones really help. Fresh Air Digital are proud Pro account holders with . Hands down the best SEO & PPC platform on the market. What's your tool of choice?

Is there anything better than SEO gains? No plug-ins, no dirty tactics just detailed research, authentic user-focused content, optimised tagging, and strategic page & information architecture. Genuine, sustainable results. Happy clients, happy SEO geek 🤓👌

The new kid on the block Snapchat, continues to threaten the established platforms. Instagram's response? If you can't beat them, join them.

Instagram stories adopts the ephemeral characteristic of Snapchat that has defined it and differentiated it so far.

So what will the users think?

Instagram Stories: A Taste of Snapchat? Instagram took a page out of the Snapchat handbook with its announcement of Instagram Stories, which consolidates all of the day’s posts for users.

Big news in the social media world today! Microsoft has announced that it is acquiring LinkedIn for $26.2bn. It will become a part of Microsoft’s productivity and business processes segment.

What changes will the tech giant make to the ever popular professional networking site we wonder?

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media Huge news today in the world of M&A in enterprise and social networking services: Microsoft has announced that it is acquiring LinkedIn, the social..