Chief Ice Officer

Meet the newest member of our international trainer community: Natalya from Norway! 🇳🇴❄️ There’s probably no better place to have a Nordic cold plunge expert on board — when it comes to cold, Norway definitely knows what it’s doing. We’re very happy to have a northern light join our community! ✨

After experiencing severe burnout in her first academic position, cold-water exposure was one of the key therapeutic methods that helped Natalya come back to life. This inspired and motivated her to learn more, get certified, guide and share with others the benefits of cold water exposure.

Starting soon, Natalya will be offering sessions in Norway (Oslo and gradually other cities). Her focus is on empowering, attentive facilitation, building confidence, and popularizing cold water swimming, especially for women. Her focus is on building capability through consistency and repetition. She will be exploring and sharing more benefits for mental health and cold water therapy in natural and wild waters from scientific studies.

Follow Natalya's new Instagram account for more. And join the community in Oslo on Meet-up: https://www.meetup.com/cold-wild-water-enthusiasts-oslo/

Velkommen til Chief Ice Officer-familien, Natalya! 🧊🤍

🚀Congrats our new CIO, Florian Wey!

We are excited to welcome Florian Wey to our international community of cold & breathwork experts.

Florian brings a unique combination of leadership, resilience, and personal development expertise. His work includes firewalks 🔥, cold exposure training ❄️, and breathwork 🧘‍♂️, all designed to help people overcome fears and build lasting resilience. As a DVNLP certified trainer, he also shares knowledge in profiling, mindset, state management, psychology, communication, and personal growth.

Florian is active across the entire DACH region, with regular training sessions and workshops taking place in NRW, especially in Duisburg.

We are looking forward to the energy, vision, and innovative perspective Florian will bring to our organization.

👏 Congratulations, Florian — we’re excited for this new chapter and can’t wait to shape the future together!

🔥 +40°C outside. 🥶 +6.3°C inside.

That’s a massive 33.7°C gap!

As tempting as it is to dive straight into the ice during this heatwave, doing it wrong can be incredibly dangerous.

This extreme contrast triggers an immediate cold shock response — your blood pressure spikes, your heart rate surges, and your body forces an involuntary gasp reflex.

This is exactly how summer swimming accidents happen, and a cold plunge is even more extreme. If you're using the ice to beat the heat today, stay safe with these rules:

🛑 COOL DOWN FIRST.
Never go from direct sun straight into the ice.

🚶‍♂️ WALK IN SLOWLY.
Absolutely no jumping or diving.

🗣️ EXHALE COLD SHOCK.
Focus on a long, slow exhale as you enter to control the gasp reflex.

⏱️ KEEP IT SHORT.
Your body is working double-time. 1-2 minutes is plenty.

Respect the water, control your breath, and stay safe out there! 🧊

We are incredibly proud to congratulate Stefanie Ochs on successfully completing the Chief Ice Officer training! ❄️👏

Based in Saalfelden, Salzburg (Austria), Stefanie discovered cold exposure through trail running and the mountains. What initially started as a recovery method evolved into something much deeper: a ritual for calmness, clarity, and trust in the body.

Her favorite place for ice bathing? Natural mountain lakes surrounded by the beauty of the Alps. 🏔️💧

Now, Stefanie is ready to share this powerful connection between cold, nature, and body awareness with others through her coaching and training sessions across the Salzburg region.

Follow Stefanie’s journey:

Congratulations on this amazing achievement, Stefanie — welcome to the CIO family! 💙

Our international instructor community is growing — let’s welcome our newest certified Chief Ice Officer, Dennis Kuhlmann! ❄️🔥

With .de, Dennis is helping people unlock physical and mental strength through breathwork, cold exposure, inner work and mindful challenges.

From beginner-friendly workshops like “First Steps Into the Ice” to corporate trainings, keynote speaking and individual coaching sessions — his work combines resilience, performance and wellbeing in a powerful way.

Upcoming offerings also include breathwork workshops and immersive day retreats combining meditation, breathing techniques, inner work and cold plunge experiences.

📍Based mainly in the Stuttgart, Ludwigsburg & Rems-Murr region — but available throughout the entire DACH region.

We’re excited to have you as part of the community and can’t wait to see how many people you’ll inspire to step out of their comfort zone and into the ice. 🧊💪