BC Hughes

Developing touring routes, especially for motorcycles, is one of BC Hughes’ specialities. Our work with Ontario's Highlands Tourism Organization (OHTO) began over 13 years ago. Since the beginning, Ride the Highlands has grown to become one of the most iconic motorcycle destinations in Canada, resulting in thousands of kilometres of routes, hundreds of motorcycle-friendly businesses and riders arriving from across Ontario, Quebec, the United States and sometimes even further.

How BC Hughes Helps Power the Ride the Highlands Experience Supporting tourism businesses and communities in Ontario's Highlands (RTO11).

Saskatchewan Tourism Week (May 25–29) is a reminder of just how important tourism is to this province.

It’s a sector that creates real opportunity across communities, generating more than 61,300 jobs during peak season; roughly 10% of total employment provincewide.

BC Hughes is fortunate to do meaningful work in this space. We’ve had the opportunity to work with incredible partners in the province, including Tourism Saskatchewan, Grasslands National Park, Parks Canada, the RCMP Heritage Centre and more than 100 small and medium sized tourism operators. And in a few days, we’ll be back to this great province to host AWEshop #19 with another group of tourism rockstars focused on AWEsome new experiences.

We’re proud to be part of the tourism work happening here.

Ever wonder about dipping your toes into the shoulder season? Join us for Destination Northern Ontario 's Adapt Webinar series next week.

Join Tourism Excellence North (TEN) and BC Hughes for an information-packed session on growing your tourism shoulder season.

What we’ll explore:
- Why the shoulder season is more than just an off-peak period.
- Why the shoulder season is an opportunity to grow your business.
- Is the shoulder season right for you?
- Who is travelling in the shoulder season?
- Examples from those winning the shoulder season game.
- Tips for shoulder season success.
- Recommended next steps

Register now! https://destinationnorthernontario.ca/events

It’s National Tourism Week and we’re celebrating the people who make it all happen. Tourism doesn’t just happen; it’s built by people who care deeply about where they live and what they offer. This week, we’re celebrating the businesses, DMOs, and communities we work with year-round. The ones creating experiences that make people stay longer, explore further, and come back again.
You’re the reason it all works.

For over 13 years, we’ve been behind the scenes helping shape what “motorcycle-friendly” really means across Ride the Highlands.

It’s not just a checklist. It’s a mindset.

Working alongside operators like Harsha at the Lakeview Motel in Haliburton, we’ve supported businesses in understanding what riders actually need; and how small, thoughtful details can turn a stay into something memorable.

This is what happens when tourism development goes beyond marketing. It becomes experience-driven, rider-informed, and rooted in people who genuinely care.

Proud to play a part in building a region that riders trust—and keep coming back to.

From Opportunity to Full-throttle Success: How Lakeview Motel Tapped Into Ride the Highlands Supporting tourism businesses and communities in Ontario's Highlands (RTO11).

We love seeing great ideas gain momentum.

Merid and Magna is doing exactly that, transforming a unique prairie property into a destination rooted in experience. Set in restored historic schoolhouses on the prairie, they’ve already created something special, blending place, story, and stay.

Chris is currently working with Katherine and Keith who recently completed our latest Tourism Saskatchewan AWEshop; helping to shape a new experience that builds on what they do best: incredible traditional prairie cooking, paired with an unforgettable place to stay.

This is what great tourism looks like, taking something authentic and turning it into a meaningful experience. We’re excited to see where they take this next.

🏫 A unique piece of Saskatchewan history is becoming a must-visit destination.

Merid & Magna Historic Retreat, featuring two restored one-room schoolhouses, is drawing visitors from across Canada and beyond as it expands its agrotourism experiences.

Owner Katherine Albertson says the project has grown from preserving local heritage into eventually offering hands-on farm experiences, boutique stays, and small events, all with support from Tourism Saskatchewan.

Find all the information 👉 https://linktr.ee/WestCentralOnline

We love seeing great ideas gain momentum.

Merid & Magna is doing exactly that, transforming a unique prairie property into a destination rooted in experience. Set in restored historic schoolhouses on the prairie, they’ve already created something special, blending place, story, and stay.

Chris is currently working with Katherine and Keith who recently completed our latest Tourism Saskatchewan AWEshop; helping to shape a new experience that builds on what they do best: incredible traditional prairie cooking, paired with an unforgettable place to stay.

This is what great tourism looks like, taking something authentic and turning it into a meaningful experience. We’re excited to see where they take this next.

https://www.westcentralonline.com/articles/from-farm-to-experience-merid--magna-grows-with-provincial-support

We love seeing great ideas gain momentum.

Merid & Magna is doing exactly that, transforming a unique prairie property into a destination rooted in experience. Set in restored historic schoolhouses on the prairie, they’ve already created something special, blending place, story, and stay.

Chris is currently working with Katherine and Keith who recently completed our latest Tourism Saskatchewan AWEshop; helping to shape a new experience that builds on what they do best: incredible traditional prairie cooking, paired with an unforgettable place to stay.

This is what great tourism looks like, taking something authentic and turning it into a meaningful experience. We’re excited to see where they take this next.

From farm to experience, Merid & Magna grows with provincial support Two restored one-room schoolhouses on a west-central Saskatchewan farm are drawing visitors from across Canada and around the world, as Merid & Magna Historic Retreat expands its agrotourism offerings in partnership Tourism Saskatchewan. Owner and operator Katherine Albertson said the project began....

We love seeing great ideas gain momentum.

Merid and Magna and Magna is doing exactly that, transforming a unique prairie property into a destination rooted in experience. Set in restored historic schoolhouses on the prairie, they’ve already created something special, blending place, story, and stay.

Chris is currently working with Katherine and Keith who recently completed our latest Tourism Saskatchewan AWEshop; helping to shape a new experience that builds on what they do best: incredible traditional prairie cooking, paired with an unforgettable place to stay.

This is what great tourism looks like, taking something authentic and turning it into a meaningful experience. We’re excited to see where they take this next.

From farm to experience, Merid & Magna grows with provincial support Two restored one-room schoolhouses on a west-central Saskatchewan farm are drawing visitors from across Canada and around the world, as Merid & Magna Historic Retreat expands its agrotourism offerings in partnership Tourism Saskatchewan. Owner and operator Katherine Albertson said the project began....