Specialized Bicycles

that would allow Mike to import Mr. Cinelli's beautiful high-end components into the United States. Full of enthusiasm, Mike hurried back to California in time to meet the shipping boxes, which he stored under is 8 by 30-foot mobile home to keep them dry when it rained. This was his first warehouse and sales office combined. Initial customers were bike shops in the San Francisco Bay Area, who paid cash in advance for the first five years Mike had this business, he didn't own a car. Whether it was making deliveries by bike or pedalling into the hills on the weekends, Mike's dream of spending more time on a bike had certainly come true. When Mike started this company, he made a conscious decision to focus on high-end bike components. The products he imported were scarce in the States, but there was a strong demand amougst enthusiasts. Mike named the company Specialized simply because it was how riders referred to high-end components at the time. Mike had no idea it would have such an impact on the growth and accessibility of cycling, but he's proud that it has. Those first components and our greatest successes are testaments to our founding principle:

Focus on the rider's need for functional and technically advanced products that provide a performance benefit. Now, more than three decades later, that statement feels every bit as important and still rings true. It's what makes us Specialized. When we deliver on it, our Brand is more credible and ultimately more valuable to our riders and our dealers.