Next Up

Next Up offers life coaching for the next gen, age 14-25.

Certified life coaches Alexandra and Betsy help the next gen build confidence, reduce anxiety, set goals and move toward living a life they're passionate about!

09/03/2026

There is so much more happening behind the scenes than you realize! Strong auditions matter, even when they don’t convert to a booking immediately! Strong, open, prepared work is always remembered, and filed away in any good director’s head 🩷

It’s so easy, when you don’t book, for the inner critic to say “it’ll never happen”. But I need you to be open to it happening differently than you think it’s ’supposed’ to happen. It’s possible that the day you didn’t book, actually just booked you something in the future! (Just like my client!)

If you’re struggling with confidence, knowing what to do next, feeling sure of what you want but unsure of how to get there… we need to work together! U have helped hundreds of performers, creatives, writers, & designers meet their potential. You deserve to feel supported. Let’s make a plan for you, map out how to get there, and build the inner infrastructure to support the life of your dreams. It’s completely possible to do with the right support 🙋🏼‍♀️

I’m back from choreographing at Neptune and directing at Rainbow Stage! I am so ready for some new clients, and can’t wait to help you get clear and confident!

Book your complimentary Discovery Call at www.nextupcoach.com

I can’t wait to meet you!

❤️Alex

08/18/2026

I just directed Legally Blonde… and I’m sooo proud of it!

There is no way I’d be where I’m at in my career without a rock solid mindset. There are so many moments that try to shake you, doubt yourself and zap your precious energy. It is so important to have tools to work through these moments (that absolutely everyone encounters!) so you can dedicate your energy and focus to what REALLY matters: the show and the joy!

Now that Legally Blonde is open, my schedule for clients is wayyy more open! If you are a creative, performer, writer, leader or artist of any kind who would love to build a mindset that feels more confident, calm and consistent, I am your coach.

I have helped hundreds of creatives and artists meet their potential. Now it’s your turn!

Book your complimentary Discovery Call today! I cant wait to hear your story!

Www.nextupcoach.com

06/23/2026

You are way more ready than you feel! The fear you’re feeling is the healthy and needed fear that comes when you start to play bigger!

Diving in is the hardest part. But you are ready. And you have an entire support system here to help you along the way!

Stop hiding. Start going all in on the life and career you actually want 🥰

06/17/2026

You don’t have to be perfect to be great.

I remember showing up at auditions and being SO nervous, and feeling mad at myself, thinking “I’m nervous. That means I can’t do well”.

But I learned that the two things can co-exist. I could be nervous and still have a great audition. And I don’t mean like a little nervous (my clothes would shake on my body style nerves!).

You can be tired and still do great work. You can make mistakes and still have a brilliant show.

Please remember that it isn’t one or the other ⭐️

06/15/2026

The life that’s trying to find you may be bigger than the one you planned! ❤️

👋 If we haven’t met yet, my name is Alex Herzog and I help creative people at all stages get clear, calm and confident. Let’s work together to get you to a place to meet your potential in both your career and life! Book a Discovery Call and we’ll strategize together 👭 You will leave coaching with an exact map on what to do next! I can’t wait to hear your story!

Performer Mindset
Certified Life Coach
Dancer Mindset
Creative Coach
Audition Anxiety

06/08/2026

You probably know my client from… well everything ⭐️

Here’s what she has to say about bad thoughts and bad days 🙌🏻

What if we just started to expect that bad thoughts are part of the process? Instead of seeing them as confronting intruders, what if we see them as old parts of us that just need extra love? 🤗

05/15/2026

✨CLIENT LOVE✨

Hannah Steininger

Hannah, you are a gift. Your work-ethic is unparalleled. I am so, so proud of you for making the move to NYC to follow your dreams! Your perseverance, authenticity and drive is inspiring 🔥

This girl has Broadway written all over her, and I can’t wait to buy front row tickets to your amazing career!

I’m so honored to help you build the mindset needed to live your dreams!

I simply adore you 🩷

Proud coach!

Address

Toronto, ON
L7B

Website

http://www.nextupcoach.com/

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