27/08/2026
I don’t really fit in with the online fitness industry.
And honestly... I don’t give a f**k
I don’t believe fitness should feel like a second job.
I don’t think your body needs to be micromanaged year-round.
I don’t think you should hate yourself into consistency.
Follow me if you agree
Some weeks you’ll train heaps.
Some weeks life will f**k you over.
Both are normal.
Neither make you a failure.
You’re allowed to care about your mental health
You’re allowed to take breaks.
You’re allowed to want strength without obsession.
You’re allowed to just do the thing you enjoy
If your fitness plan only works when life is perfect...
..it’s a s**t plan
That’s my coaching philiosphy
It’s not for everyone...
...but it’s perfect for those that never fit the mould
Thanks for being here 💜
Stick around. Or don’t.
But know this - you never failed...
It was the system.
And I’m here to help change that
PS: RIP Dolly. You will always be the queen 🫅
26/08/2026
“You really shouldn’t be a coach.”
Had some thoughts.
Follow me if you need your faith restored in the fitness industry.
26/08/2026
Got told I shouldn’t be a coach this week.
Made you a little slideshow about why gatekeeping pricks in activewear don’t get to decide who gets helped.
Follow me if you need your faith restored.
23/08/2026
The streak feature on your habit tracker is doing more damage than you think.
I’ve watched it happen. Client trains 6 days. Misses 1. App resets to zero. Client never opens the app again. Never goes back to the gym. All because a free calculator decided their week was worthless.
6 out of 7 is 86%. Your app called it 0%.
We’re handing neurodivergent people a shame machine with push notifications and calling it “accountability.” Streaks weaponise all-or-nothing thinking - the exact thing most of us are trying to unlearn.
You’re not inconsistent. You’re inconsistently consistent. And that’s not the same thing.
Track the total. Not the streak. Count what you did, not what you broke.
What’s the longest streak you’ve broken and never recovered from?