The Road to Neo. Part 5.
Metro vs Neo — they're not the same umbrella. They're not supposed to be.
Metro carried for the days you know it's going to rain. Neo to be carried with you everywhere you go, no matter the weather.
Two umbrellas. Different problems solved 👏🏻
🔗 Shop the Neo online & in-store now.
BLUNT Umbrellas
Welcome to BLUNT. A world of beautifully designed, human-centred products. Designed for today, made for tomorrow. Made with forever in mind.
#BLUNTready
Our vision is to create products better than those that came before. Products built to last that are modular and repairable. Products that will be with you for life if they are cared for, trusted and respected, and in return will provide you with joy and confidence during life’s vulnerable moments.
The Road to Neo. Part 4.
Years in the making with multiple prototypes and real feedback from people in our community - the Neo is finally here 🥳
🔗 Shop the Neo online & in-store now.
The Road to Neo. Part 3.
We were so close in 2018, but the Neo wasn't quite there yet. So we turned to the BLUNT community - sending out prototypes for our customers to try, test, and tell us exactly what they thought.
🔗Shop the Neo online & in-store now.
The Road to Neo. Part 2.
In 2018, we had a prototype that almost made it - but almost wasn't good enough. So we went back to the drawing board.
🔗 Shop Neo online or in-store now.
The Road to Neo. Part 1/5.
Ten years ago, our founder Greig set himself a challenging brief: take everything that makes a BLUNT umbrella a BLUNT umbrella and make it as small as possible.
Sounds like an easy task but it really wasn't.
🔗 Shop Neo online or in-store now.
16/07/2026
Our smallest umbrella ever is finally here 🥳
- Folded length 26cm
- 98cm diameter canopy made from recycled PET fabric
- UPF 50+ protection
- Wind-tested with patented frame engineering
- 30% smaller than BLUNT Metro
Shop BLUNT Neo now via link in bio.
Our smallest umbrella ever is here - meet BLUNT Neo.
You know the story. Your umbrella is too big for your work bag, so it stays home. It doesn't fit your jacket pocket, so it lives in the car. It's never on you the one day you actually need it. Neo solves that.
Small enough to live in your pocket or your bag, it's with you everywhere you go 👜
Available now. Shop via link in bio.
You wanted smaller...so we went smaller 🤏
BLUNT Neo launching tomorrow.
BLUNT Neo. Compact for on the go, everywhere you go.
Launching 16.07.26.
Last day for early access. Sign up via link in bio.
BLUNT Neo. Launching next week.
Comment your favourite colour!
Midnight Navy, Ink Black, Citrus Yellow, Forest Green, Sage Green 👀
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